The wine industry is at full throttle with bottling underway and this year’s harvest on the horizon, making it the perfect time to start thinking about transit packaging. And, for our hard-working local producers, finding the right solution is about so much more than just a box.
As long-time suppliers of protective products designed specifically for this purpose, here’s a look at what’s available and why these choices will save your bacon.
A glance at the latest facts, figures and trends within the UK wine sector
Winemaking has become a fast-growing concern in Britain, with an annual revenue of over £20.3 billion expected in 2025.
Research also shows that:
- There is increasing consumer buy-in to and support for locally produced labels.
- This is driven, in part, by a demand for sustainability.
- Shoppers tend to opt for premium products despite their higher price tag.
- Around 66% of wine consumption takes place at home.
- Distribution channels are shifting, with ecommerce becoming increasingly popular.
And, with counties like Kent and East Sussex booming and a strong interest from international investors, it’s not surprising that we’re set to be the next big hit in the global arena.
The national association for the UK wine sector, WineGB, has also cited an average growth in production of around 27 million bottles by 2032 – an exciting projection that will boost the industry as a whole and increase employment opportunities. It also means that great wine packaging is needed, which is where WBC comes into play!


The benefits of good calibre transit packaging for bottles
We don’t need to tell you how hard you work to get your products from grape to bottle. Or how dependent each year is on unpredictable factors such as climate and soil quality. Or that getting your merchandise from A to B can be fraught with difficulties because wine is affected by factors like temperature control, UV exposure and too much vibration.
But we can tell you that, once you’re ready to ship, our solutions will give you the best possible chance of a stress-free experience. Here’s why they’re the full package:
1. We’ve thought of everything
We’re proud of our history in the speciality food and drinks sector and have worked hard to design packaging options that cater to your specific needs. Our off-the-shelf range has been designed to meet industry standards and, from accommodating regular bottles to larger magnums, we’ve left no stone unturned.
2. We’ll give you choices
While our Pulpsafe and Honey Hex collections are best in class, we also offer alternative inners, like our Safe Air inflatables, honeycomb sleeves, bubble bags and Polysafe inserts. So, whether you want a lighter option, something cheaper, or you just have a preference, we’ve got you covered.


3. We’re tried and tested
We’ve gone the extra mile to give you peace of mind and have put our Pulpsafe range through stringent drop- and transportation tests, resulting in a highly sought-after DPD approval. This means that we are able to give you a complete offering that includes both pulp inners and cardboard outers, guaranteeing safe delivery from our transit partners.
4. We project a little extra
While solving every problem is impossible, we believe that, having spent years developing innovations in this arena, our containers can help you manage unstable factors like humidity, temperature fluctuations, excessive movement and direct sunlight.
5. We’ll get your branding sorted
Our services include free access to our creative team, allowing you to personalise all of our outer containers with your logo and messaging. This, in turn, increases your visibility, fosters a sense of professionalism and will make your wines stand out from the crowd.
And, if you’re looking for even more assurance, here are some things our competitors can’t offer:
- No hidden costs.
- The ability to order both outers and inners under one roof.
- Sustainable choices, because our cardboard range is recyclable, compostable and biodegradable.
- Versatility when it comes to packaging different bottle quantities and sizes.
- Printing within ten working days.
We reckon that’s pretty hard to beat!


Two popular bottle packaging options that exceed expectation
Both of these products have been carefully designed by our experienced team and a group of experts to ensure that your containment is properly protected every inch of the journey.
1. Pulpsafe
With an extensive collection of inners, sleeves and outer transit boxes, this is the best investment available, and you can order units that accommodate one, two, three, four, six and twelve bottles at a time. And they're DPD-approved, giving you extra peace of mind.
2. Honey Hex
Our very latest innovation, this brilliant product is set to take the packaging world by storm. Comprising a wrap-around container that fits everything from a regular bottle to a magnum, it provides both a honeycomb sleeve and a box in just one unit. Saving you money and providing you with the ultimate peace of mind, it’s available in flat packs of 24.


Partner with WBC and enjoy the journey
Your business is our passion, and we’re here to make sure that your products are celebrated near and far by reaching their destinations undamaged and intact. And, to make our commitment even more worthwhile, we offer you some pretty wonderful extras:
- A dedicated account manager who will get to know you and your business objectives and make sure that you reach your goal.
- Bulk discounts on wholesale prices.
- Free next-day delivery for all off-the-shelf products.
- Delivery within ten working days for all branded orders.
- A wide range of packaging, gifting and retail display products that are designed to do their job.
- Minimum order quantities and a next-day delivery service for off-the-shelf items.
Call us today and let’s get the show on the road with grape results!