A journey of growth
In the beginning
Tim Wilkinson and Andrew Wilson met while in France, became great friends and launched a specialist company called Liquid ID, importing and personalising fine champagnes. (All made possible with a £5,000 loan from the Prince’s Trust.)
A journey of growth
A venture into packaging
With lots of hard work, a bit of luck and some innovative brainstorming, we moved into a small office in south-west London, rented a nearby storage unit and dove enthusiastically into our additional idea of producing branded wooden wine boxes.
A journey of growth
It's all in the name
Noticing a growing demand for premium packaging solutions without the inclusion of wine or champagne, we took the bull by the horns and launched the Wine Box Company, solidifying our reputation as experts in this field.
A journey of growth
Expanding the parameters
Having recently acquired a specialist packaging business to add to our wheelhouse, we took a leap of faith and rented a new office and 1,250 sq ft warehouse. We also branched into the food arena and included gifting and retail display items in our offerings.
A journey of growth
Cutting ties with the OG
With the Wine Box Company sales booming and yet another move to an even bigger space, we decided to sell Liquid ID and focus exclusively on providing quality white label and personalised packaging to our fast-growing customer base.
A journey of growth
We go globe hopping
We opened a small office in Hong Kong to facilitate our trade in the Far East(where several of our products are sourced). This was eventually relocated to Shanghai in 2007 and remains there to this day.
A journey of growth
New things on the rise
Bespoke packaging became even more popular, so we opened the Wine & Spirit Packaging Company (WSPC) to meet new demand, working on special projects for some of our larger clients.
A journey of growth
Eco-friendly outlooks
Having added shredded paper and fabric bags to our stable, we became early adopters of renewable practices and purchased 66 acres of land near Bordeaux, France. We’re proud to have planted over 33,000 trees on it to date.
A journey of growth
South-east London, here we come!
With an ever-growing bond forming between us and our patrons, we saw a need for a new workspace and showroom which would allow us to welcome them into the business and explore our products firsthand. Herne Hill proved to be an excellent choice of location.
A journey of growth
Facilitating new horizons
When sales are escalating, how do you store it all? By doubling down on a cutting-edge facility in Crawley, of course! Conveniently close to Gatwick airport, this space allowed us to effectively enhance our operational efficiency and distribution channels.
A journey of growth
Another big move
When it comes to good businesses, it takes one to know one. Which is why, when we were offered the opportunity to join forces with the Premier Paper Group (PPG), we leapt at the chance.
A journey of growth
Making inroads elsewhere
To strengthen our supply routes, we launched a convenient distribution base in Ireland, enabling us to reconnect with and streamline our services to valued customers in the region. And, as MD Simon Wright says, that’s just the beginning of our exciting new adventure...
WBC’s values
Although we cater to big concerns, we’re not all about large volumes and understand the challenges faced by those who are just starting out. To support the needs of smaller businesses, we are 100% dedicated to keeping our prices competitive, our products first-class and our minimum order requirements low. To top it all, we also subscribe to a next-day delivery policy on all our ready-to-shop items. With sustainability, excellence and flexibility as key motivators, what we value the most is the relationships we forge on our journey.
Our mission
To partner with the UK and Ireland’s food and drink industry in supplying white label, personalised and bespoke packaging, gifting and retail display solutions. Plus, we’re committed to providing our insights and expertise (accumulated over the past 30 years), while putting our customers front and centre.
Our bottom line? We’re here to give you the full package.
Our purpose
Today, we supply over 13,100 customers with an ever-evolving range of solution-based products, specifically crafted with excellence in mind. Designed in-house, they offer an exceptional point of difference you won’t find anywhere else.
With a full white label collection that can be branded as your own and 1 600 items in total to choose from, we aim to be an associate of choice.
What our future holds
We have big ambitions and constantly strive to elevate key areas of the business to retain our position as leaders in our field. When offered the opportunity to become part of the esteemed Premier Paper Group (PPG)* in 2022, we leapt at the chance to expedite this trajectory.
We have big ambitions and constantly strive to elevate key areas of the business to retain our position as leaders in our field. When offered the opportunity to become part of the esteemed Premier Paper Group (PPG)* in 2022, we leapt at the chance to expedite this trajectory.
As a collective, we are the UK and Ireland’s leading supplier of sustainable paper, innovative packaging and vibrant display solutions. And, with our extensive product range, are proud to cater to the diverse needs of our customers.
With the expertise and resources available to create personalised offerings, the WBC team is passionate about providing exceptional levels of service and hands-on support. Through careful collaboration, we’ve made it our mission to fully understand your unique demands, delivering tailored results that drive success.
At the core of The Premier Group’s operations lies a strong commitment to sustainability and we are determined in our endeavours to manifest a greener tomorrow through our environmentally friendly products and services.
*The Premier Group is part of OVOL Japan Pulp & Paper Group, a global leader in the paper industry.
The OVOL brand represents a commitment to integrity, fairness and harmony, with a focus on creating new value and fostering sustainable practices. As its partner, we benefit from a vast network and extensive resources, enabling us to deliver innovative solutions and maintain our position at the forefront of the industry.
