As we head towards the festive season, turkey farmers face tight deadlines and high demand, making it important to get their ducks in a row ahead of schedule.
From independent producers scaled solely around year-end, to bigger concerns that supply stores on an ongoing basis, Q4 is the culmination of a lot of hard work for all. And, with sales due to skyrocket as consumers prepare their Thanksgiving and Christmas celebrations, it’s crucial to see the last leg through by getting your birds safely from farm to table. And that’s where the Great British Turkey box comes into play.
Read on to find out more about the multifaceted benefits that come with this game-changing packaging range.
The importance of food packaging that meets poultry industry pressures
In the UK, approximately 10 million turkeys are eaten every Christmas, one third of which are fresh rather than frozen. And, with stiff competition among farmers, especially those up against large-scale producers, it’s essential to find ways to encourage consumers to choose local, traditionally raised offerings.
In addition, easy assembly is non-negotiable if you want to maintain quicker turnaround times, making it a high-pressure industry that requires instant, hassle-free solutions.
Providing a perfect combination of protection and branding opportunities, the turkey box is an affordable option that kills multiple birds with one stone. Here are the facts, broken down into their respective transit packaging and marketing attributes.
The value of high-quality containment
Specially designed to transport poultry from farm to retail, a top-notch carrier will deliver the following:
- The best possible double-walled, corrugated cardboard to ensure ultimate durability and minimal damage to the product.
- Reinforced handles for hassle-free lifting of up to 20kg. These also accommodate stacking and palletisation ahead of transit.
- Space for essential information and branding. This would include storage advice, cooking suggestions, portion sizes and origin, all of which contribute to reducing food waste.
- Luxury appeal, encouraging shoppers to select your welfare-focused offerings rather than mass-produced birds.
Turkey box marketing opportunities that differentiate you from the crowd
Quality packaging is a marketing essential when it comes to making your farm stand out, and these containers are a simple, efficient way of achieving this. Here’s why they work:
- They proactively promote great British produce, separating local farms from imported alternatives.
- With the right messaging, they’ll increase brand identity and visibility.
- They can be used to boost seasonal sales by highlighting turkeys as the ultimate Thanksgiving or Christmas feast.
- If included in social media campaigns, they will help to target the younger generation, encouraging them to incorporate this low-fat, high-protein food option into their meal plans, year-round.
Finding the right turkey box for your business
Yes, there are plenty of choices out there, but if you’re going to invest in packaging for your produce, make sure you opt for the best.
Constructed with the packer and easy delivery in mind, here’s why the WBC collection is a must-have.
- Made from high-end, double-walled corrugated board, they’re designed for both extreme durability and visual appeal.
- They are sustainable, recyclable and biodegradable.
- Equipped with crash-lock bases, assembly is fast and simple.
- Built-in locking tabs allow the lids to be locked down for effortless palletisation.
- They have punched-out side handles and a gable top, so you can carry them two ways.
- They’re available in three sizes: small (>7kg), medium (7-12kg) and large (<12kg).
- Choose between unbleached brown or bleached white card or opt for our pre-branded ‘Great British Turkey’ edition if you’re looking for something that will promote your locality without having to invest in a bespoke design.
- We also supply brandable and plain greaseproof paper, which we recommend you use as a liner to separate the turkey from the box.
- WBC permits low minimum orders of 20 units (two bundles), making them budget-friendly for low-volume producers.
- They are delivered in a flat pack format for optimal storage.
- Goose boxes are also available on request.
- Our full collection can be flexo-printed in up to four colours with your custom design.
How our turkey boxes provide versatile solutions for a dynamic supply chain
Aside from offering protection and branding for the poultry industry, turkey boxes make ideal culinary hampers and can be positioned as gift packaging options throughout the festive season and beyond.
With this in mind, we have also created three alternatives designed to boost sales for farm shops, delis and butchers.
- The deli box offers a high-end aesthetic ideal for curations of your finest fare. Made from brown card and pre-printed with a fun food design, it can take up to 12kg of products despite its smaller size.
- The meat box holds a whopping 15kg of prime cuts and is branded with an eye-catching ‘Premium Quality Meats’ tagline. We’ve made it available in our medium size, so you’ll be able to sell a full festive selection.
- The hamper box, perfect for a range of quality food and drinks, is constructed from brown card with a wicker-feel print. Convenient for corporate gifts, it’s a popular choice over the festive season.
Fill your packaging requirements before the end-of-year rush
At WBC, we offer a full service from great transit packaging to gifting and display solutions. Partner with us and you can expect:
- An account manager who will get to know your business and meet your specific needs.
- Access to our dedicated design team at no extra cost.
- Either off-the-shelf, personalised or bespoke options to suit your brand.
- Free next-day delivery of all standard products.
Our cut-off date for this season’s bespoke orders is October 3rd, and you can order off-the-shelf products until December 22nd (while stocks last). Call us today and let’s talk turkey.
