If you’re an FMCG drinks trader or produce fine wines and spirits, there’s a new transit packaging innovation you need to know about. Because it’s about to go viral, and for good reason.
Honey Hex, newly launched by and exclusive to WBC, is the result of a collaborative effort intended to change the face of traditional containment – and it’s doing exactly that. In fact, it's absolutely genius!
How did the concept arise? Well, after nearly four decades of supplying transit packaging solutions to the food and drinks industry, we’ve had time to figure out all the pain points. From damage-inducing issues like vibrations, UV light and temperature variations to devastating breakages and a need for sustainability, there’s a lot to consider. So that’s what we did.
Now available for purchase, this is the first step in a series of new products aimed at giving you absolute peace of mind. Read on to learn more about it.
How Honey Hex differs from regular protective drinks packaging
Designed to withstand heavy handling, Honey Hex comprises a rectangular outer box with a flexible concertina inner that folds snugly around a bottle of wine or spirits to give it 360-degree protection. Sounds simple? Well, from a user’s perspective, it is. Because, other than a few easy tucks and some good quality tape, there’s literally nothing else you need.
Here are all the checkpoints:
- It fits everything from a regular wine bottle size to a magnum.
- It’s a complete unit that provides both sleeve and box.
- You’ll save money on unnecessary extras.
- Discounts are available on bulk orders.
- It’s 100% recyclable, meeting key sustainability commitments.
- It’s flat packed in quantities of 24, taking up minimal storage space.
- You can assemble it in seconds.
- It can be bespoke branded.
In addition to the above, it’s DPD-accepted - so you’re guaranteed protection for every drop!
Bringing brand visibility to your spirit and wine boxes
As experts in your field, you will know that a layered approach to your branding is essential if you want your products to be noticed. And this stylish little transit container offers a fantastic opportunity to do exactly that.
While most of our protective packaging collection can be overprinted, Honey Hex is done differently. In fact, it’s part of the manufacturing process. This allows you to create something bespoke (from scratch), giving you free rein to use the full exterior space in whatever way you see fit. And our design team is on hand to help make it happen.
With unboxing experiences well and truly in the social media limelight, originality is essential, and this pioneering product delivers on all key selling points. From its ease of use to the tactility of its interior, recipients will be treated to a memorable event, complete with that all-important Autonomous Sensory Meridian Response (ASMR).
The branding process will take around 12 to 14 weeks (start thinking about those Christmas gift boxes now), but you will end up with a standout container that expresses your core values, imagery and individual messaging – getting you seen and setting you apart from the crowd.
Considering the finishing touches
Once your bespoke Honey Hex box has been printed, delivered and assembled, you’ll need to seal it with some top-notch tape. And at WBC, we supply the full package.
From industrial strength plastic options to more sustainable Kraft paper varieties, it's yet another of our offerings that can be personalised, ensuring that every aspect of your containment is identifiable and unique.
So, let’s get you started on a fret-free bottle transit journey with message-focused containers that let your brand speak for itself.
Why partnering with WBC will change your packaging game
With our fingers on the pulse when it comes to industry innovations, we have some new developments on the way. And, while we’re not letting the cat out of the bag just yet, we suggest you keep your eyes peeled for our latest newsletters.
Aside from great products, we are committed to becoming an invaluable extension of your brand and offer the following services to make sure all your needs are met:
- A managed account by experts who will ensure they know the ins and outs of your business.
- A huge range of white label transit and gift packaging options, made to the highest standards.
- Wholesale prices with additional bulk discounts.
- Free access to our dynamic design team (for all your personalisation needs).
- Next day delivery on off-the-shelf options.
Call our sales team to find out more or make an appointment to visit our Herne Hill (London) showroom and experience the WBC magic firsthand.
