Trending now

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If you'd like to see what's currently catching the attention of wholesale buyers across the UK and Ireland, this is the collection to browse. It brings together the products generating the most interest from wine merchants, breweries, delis, hospitality venues and corporate gift suppliers, giving you a quick way to see what's proving popular across the industry.

Demand naturally changes throughout the year. Hamper packaging and gift boxes often see increased interest in the lead-up to Christmas, while cooling packaging becomes more popular during the summer months. If you're planning ahead for a busy season or upcoming event, take a look at our seasonal packaging collections for more inspiration.

Frequently Asked Questions

What is the Trending Now collection?

Trending Now is a curated collection of our most innovative and in-demand products. It showcases exclusive WBC lines that are proving particularly popular across their respective industries and highlights products that are shaping current retail and packaging trends.

Does the trending now selection change over time?

Yes. The Trending Now collection is regularly updated as buying patterns and customer demand change, so the products featured will vary over time. This ensures the collection continues to showcase some of our most innovative, in-demand and industry-relevant products. It's worth checking back regularly to discover new ideas.

Is trending now a good starting point if I don't know what to order?

It can be, since it showcase new ideas, bestselling products and innovative packaging and display solutions, making it a useful source of inspiration if you're unsure where to start or want to see what's currently proving popular with other businesses. However, it is only a small selection and does not represent the full breadth of our product range.