We’ve already established that white-label packaging is a brand’s best friend. However, when it’s combined with a range that’s aimed at enticing a more elite market, you can rest assured you have a recipe for success.
Seasoned wine merchants will tell you that, in an industry where competition is stiff, how you present your products is key. In fact, 73% of British shoppers are swayed by (and base their decisions on) the box. And that’s relevant for online purchases too.
The right container also:
- alters perceptions on the value of a product
- creates an emotional connection
- gives your shelves visual impact
- communicates your ethos
- shows off your sustainability protocols
- protects its contents
- provides an unboxing experience that will have consumers coming back for more.
As leaders in this field, we have a superb collection of wine-related products that will help you set the bar, increase sales and attract the high-end audience you’re looking for.
These standout ideas will make your offerings more visible in 2025.
Why white label packaging is worth the investment
If you’re in the drinks or corporate gifting area and you haven’t explored this option before, it’s time to do some digging. Here’s a breakdown of the benefits.
What ‘white label’ means
It refers to products and containers that are manufactured by a third party (like WBC) but are branded and used by producers and retailers as if they were their own.
Why it works
- It’s made to industry standards, so size and quality are never an issue.
- It saves you money on developing your own range.
- You’ll be able to take advantage of wholesale prices.
- It enables startup businesses to rapidly enter the market.
- If you have seasonal campaigns, branding can be done within 10 working days.
While most companies use white label products for things like basic transit boxes and food-on-the-go solutions, we have a range that extends beyond the norm.
When should wine merchants use white label solutions?
Setting your business up for success is all about keeping up with the trends, understanding consumer buying patterns and aligning your products with the nature of your business.
For wine merchants, this means catering to in-store customers, taking care of ecommerce purchases and meeting a growing demand from the corporate gifting industry, which is worth about £78.3 million a year.
When it comes to versatility, white label packaging is an excellent marketing tool, allowing you to match your brand persona with your products, thereby creating extra visibility. Here are some ways to use it to your advantage:
Targeted occasions
Create themes around your social calendar by offering gifting that revolves around important dates like Mother’s Day, Father’s Day, Easter, significant sports matches, trade fairs and Halloween.
Product launches
A great container is a must if you’re launching a brand-new product and want it to gain traction with your target audience. Make it really eye-catching and your user-generated content (UGC) is likely to skyrocket, giving you the boost you need to get it firmly on the map.
Upscaling your offerings
Putting your wines in a premium bag or box is an inexpensive way to upsell them. Consumers are more willing to spend a little extra if something looks refined, which in turn will boost your profits.
Theming your packaging around your products
From experience, we can tell you that both visual appeal and emotional sentiment play a role in a buyer’s decision-making process, which means reading the room is crucial.
Here are five suggestions on how to do that:
1. Stick to a theme
Changing your gifting solutions with each season will ensure that you keep your offerings fresh and interesting. After all, no one wants the same old unboxing experience over and over again.
You’ll then be able to adjust your messaging, imagery and colour palette accordingly.
2. Make the right connections
The container you choose should reflect the sentiment you’re trying to build. For example, if you’re targeting a high-end audience, opt for a smart, magnetic box or something that has a silk lining. However, if you’re aiming for a more natural feel, choose wicker or card instead.
3. Go sustainable
With an increasing demand for eco-friendliness and a huge buy-in from the public at large, you’d do well to stock up on packaging materials that are biodegradable, compostable or can be repurposed.
4. Brand everything
The beauty of white label solutions is that you can put your own stamp on them. From your logo and content details to thoughtful imagery and messaging, every aspect should be considered.
It’s also worth knowing that our range covers a full spectrum of products spanning everything from ribbons, stickers and tags to refined boxes and fabric bags – so you can start off small and increase your investment as you grow.
5. Tell a story
Design something that tells the shopper about your origins. It’s a tried-and-tested marketing strategy that grows loyalty and encourages an emotional attachment.
4 packaging options that give fine wines a premium feel
Our skilled sales team will be able to help you select what you need to augment your marketing campaign. These are our bestsellers.
1. Wooden bottle boxes
Our hinged wooden boxes are the epitome of refinement and are available in units that can accommodate between one and six standard bottles of wine. Fully brandable, you can have them overprinted, embossed or laser-cut, giving you different options to fill your needs.
For that extra premium feel, consider ordering them with a colourful silk liner.
2. Bottle carriers
Whether you’re looking to sell a collection of drinks or need something to make your life easier at events and shows, these are the answer.
Our offerings span everything from Kraft crates to wicker hamper baskets, depending on how smart you want them to be.
3. Bottle bags
From plain paper bags to our stylish jute editions, these quintessential products pack a punch when it comes to increasing brand visibility.
4. Bottle gift boxes
Stylishly created for high-end presentations, you can choose from a variety of card boxes, including smart versions with magnetised closing mechanisms.
Consult with our sales team for the best in premium wine packaging
Partner with us and we’ll help you get your drinks packaging sorted and branded within ten working days.
Our astute sales team has years of experience and will manage your account and keep you up to date with our latest innovations. Call us today and let’s give your brand a voice.
