Dating back to Greek and Roman times when celebrations were centred around their matriarchal goddesses, Rhea and Cybele, Mother’s Day remains an age-old tradition that shouldn’t be missed.
If you’re in the food and drinks retail industry, it’s also a prime opportunity to enhance your sales by creating gifting ideas that produce unforgettable unboxing experiences. And that’s where we come in.
With an outstanding range of creative packaging and an option to have it personalised, our team is here to help you plan something spectacular.
Mother’s Day shopping statistics
Research shows that this rather special occasion tugs at the heartstrings of UK shoppers quite significantly, enticing them to spend a whopping £1.6 billion on this event in 2024. Here are a few other facts and figures to get your head around:
- 60% of consumers bought gifts last year
- 41% of them had a budget of less than £20
- Food and flowers were the most popular choices
- 2024 surpassed the Mother’s Day year-on-year spend by 4.4%
We also know that 68% of Brits say that it’s a great excuse to celebrate with their loved ones in style – and we absolutely understand why.
The good news is that the above spend is expected to increase to £1.7 billion in 2025 despite inflation and a more difficult economy. However, to sweeten the deal and beat the competition you’re going to have to offer more bang for their buck, so it would be wise for your marketing campaigns to include:
- exclusive discounts and special offers
- the cost value of the offering (people like to know that they’re getting a fair deal)
- an additional gift or chance to win a prize.
Now for the inspiring part...
5 ways to make your customers’ unboxing experiences exceptional
Here are some fab ideas on how to help your consumers put some heart into their gifting. Before you settle on a concept, bear in mind that whatever you choose needs to be in keeping with your brand (and logistically viable), so don’t settle on anything that’s going to make you botch up your image or commitments.
1. Choose a unique container
Whether you prefer a plain wrapping or something more spectacular, choosing your box will set the tone for the rest of your decisions. Options include:
Gift bags
Don’t underestimate the stylishness of something simple – a beautifully designed paper bag is as effective as an opulent extravaganza, especially if you include all the little extras.
Bottle boxes
These come in many different forms from wooden wine boxes to display containers made from kraft, all specially made to take multiple bottles of your bestselling tipple.
Jar carriers
From luscious jams to home-made pickles, a collection of jarred items makes a perfect gift, especially if you intend to supply your shoppers with options that will suit every budget.
Hampers
Whether you’re aiming for something luxe in wicker or encouraging sales of little foodie collections in a box or tray, these are always a hit.
2. Work on your presentation
Before you add the actual gifts, think about including a filler. It will protect the contents and enhance visual impact. Then arrange your goodies in layers, focusing on creating different textures and heights.
Our range includes:
Tissue paper
Delicate and refined, tissue can be wrapped around wine bottles, scrunched into the bottom of a tray or beautifully arranged at the very top of a bag. It’s a great way to build suspense.
Wood wool
For those wanting a more natural look (this is a great idea for farm shops), wood wool is sustainable filler that will cushion an array of delicious treats.
SizzlePak
If glamour is more in keeping with the look and feel of your business, they provide customers with our shredded paper range instead. It comes in 27 different shades including a metallic collection.
3. Pop in a free gift
Vouchers and sample packs are a clever way of getting your end consumers to try other products or come back for more. They also contribute to a sense of spoilery that’s sure to encourage brand loyalty.
4. Add the final touches
Ribbons, bows, stickers and tags provide the final touches, ensuring that the simplest of gifts look expensive and bespoke. They also serve as the very beginning of an unboxing experience and are an affordable way to make that all-important impression.
5. Personalise as much as possible
Almost all of the above options can be branded with your company logo or thoughtful messaging, creating a Mother’s Day that will be remembered for a very long time.
Order ahead with WBC
Order your gifting and personalisation requirements in good time so that your customers have everything they need to make this heartfelt occasion the best it can be. Our sales team will help you get everything done at speed, and we’ll deliver it to your door.
