Dating back to Greek and Roman times when celebrations were centred around their matriarchal goddesses, Rhea and Cybele, Mother’s Day remains an age-old tradition that shouldn’t be missed.
If you’re in the food and drinks retail industry, it’s also a prime opportunity to enhance your sales by creating gifting ideas that produce unforgettable unboxing experiences. And that’s where we come in.
With an outstanding range of creative packaging and an option to have it personalised, our team is here to help you plan something spectacular.
Mother’s Day shopping statistics
Research shows that this rather special occasion tugs at the heartstrings of UK shoppers quite significantly, enticing them to spend a whopping £1.6 billion on this event in 2024. Here are a few other facts and figures to get your head around:
- 60% of consumers bought gifts last year
- 41% of them had a budget of less than £20
- Food and flowers were the most popular choices
- 2024 surpassed the Mother’s Day year-on-year spend by 4.4%
We also know that 68% of Brits say that it’s a great excuse to celebrate with their loved ones in style – and we can certainly understand why.
The good news is that the above spend is expected to increase to £1.7 billion in 2025 despite inflation and a more difficult economy. However, to sweeten the deal and beat the competition you’re going to have to provide more bang for their buck, so it would be wise for your marketing campaigns to include:
- exclusive discounts and special offers
- the cost value of the product (people like to know that they’re getting a fair deal)
- an additional gift or chance to win a prize.
Here are some inspiring ways to make your campaign more memorable.
5 ways to create exceptional unboxing experiences
These fab ideas are easy to implement and will help consumers put extra heart into their gifting. Before you settle on a concept, bear in mind that whatever you supply needs to be logistically viable and in keeping with your brand image so that you continue to deliver on your promise.
1. Choose a unique container
Whether it's plain or spectacular, your box will set the tone for the rest of your decisions. Options include:
Gift bags
Don’t underestimate the stylishness of simplicity – a beautifully designed paper bag is as effective as something more opulent, especially if you include the little extras.
Bottle boxes
These come in many different forms from wooden wine boxes to kraft display containers, all designed to take either single unit or multiple collections of your bestselling tipple.
Jar carriers
From luscious jams to home-made pickles, a collection of jarred items makes a perfect gift and is an easy way to supply an option that suits every budget.
Hampers
Whether you’re aiming for something luxurious in wicker or encouraging sales of little foodie collections in a box or tray, these are always a hit.
2. Work on your presentation
Before you add the actual gifts, we suggest you include a filler. It will protect the contents and enhance visual impact. You can then pop in your goodies, focusing on creating different layers, textures and heights.
Our range includes:
Tissue paper
Delicate and refined, tissue can be wrapped around wine bottles, scrunched into the bottom of a tray or beautifully arranged in the top of a bag. Plus, it’s a great way to build suspense.
Wood wool
For those wanting a more natural aesthetic (think farm shops), wood wool is sustainable filler that will cushion anything delicate and add a good amount of visual impact.
SizzlePak
If glamour is what you're after, then our shredded paper range is a must. It comes in 27 different colours including metallic versions.
3. Pop in a free gift
Vouchers and sample packs are a clever way of getting your followers to try other products – and, because it will also help build brand loyalty, they'll keep coming back for more.
4. Add the final touches
Ribbons, bows, stickers and tags provide the final touches, ensuring that the simplest of gifts look expensive. They also start off the unboxing experience, making them a budget-friendly way to nail that all-important first impression.
5. Personalise as much as possible
Almost all of the above options can be branded and, whether you include your logo or some well thought out messaging, it's the best way to ensure that Mother’s Day will be remembered for a very long time.
Order ahead with WBC
Order your gifting and personalisation requirements in good time so that your customers have everything they need to make the occasion the best it can be. Our sales team will help you get everything done at speed, and we’ll deliver it to your door.
