Personalisation Do's & Don'ts

Dos & Don'ts

The quality of print on your new personalised packaging is as important to us as it is to you and the key to quality output begins with quality artwork. We will never advise you to proceed if your artwork isn't suitable. If you're in doubt, give our sales team a call on 020 8038 4119. We're here to help!
  • Create your artwork with the resolution at 300dpi at 100% print size - the larger and clearer your file is, the better the end result when printed.
  • Unfortunately, we're unable to accept film, mechanical artwork or laser printouts as artwork.
  • Our sales team will always provide you with the dimensions of the print area.
  • Supply all artwork (including text) as finished vector artwork whereby all text is converted to outlines.
  • All bitmap images used in artwork will be live traced, and then re-submitted for approval.
  • All colours used should be supplied using Pantone's where applicable.


Silkscreen printing means we apply flat (Pantone) colours. Images with graduations and drop shadows do not render well.

White Ink

Minimise the use of white or pale colours – these print less sharply and tend to pick up dirt.

Photographic Images

Photographic images or full-colour process can only be done using transfers. It’s expensive and only works on cotton. Avoid them if possible.

Filling In

Take care when reversing print out of a big block of colour - Letters tend to fill in.

Ink Coverage

Ink coverage greater than 50% of your print area will incur additional costs. Simplifying your design can keep costs down.

Jute vs Cotton

The coarse weave of jute fabric means fine lettering/detail may not be legible. We recommend choosing cotton or juco or making your print larger.

Be Bold

Simple designs have more impact than complicated, fussy prints.


When screen printing, each colour you use requires a separate screen to be created that corresponds with that colour. The more colours you print, the more likely you are to have registration problems. Tolerance is 1-2mm so exact registration for one colour with another may not work as well. We advise sticking to a single colour but are able to run a maximum of 3.

Muted Colours  

Muted oranges, lime and greys on natural jute don’t work very well – they are too similar to the fabric shade. As a general rule, darkening a colour that’s too close to a jute colour looks better than lightening a colour (even though onscreen the lighter colour may look better).

Again, if you have any questions or get stuck, call us, we're here to help you achieve a
quality packaging you'll be proud to have your name on.