Nothing says festive more than a hamper, and at WBC, we have a brand-new range that will make cross-merchandising easier for farm shops, butchers and delis this season.
With a major trend towards premiumisation, reports indicating a corporate gift market valued at around £9.3 billion, and a 218% increase in overseas orders, it’s clear that Christmas 2025 is likely to boom. Take the current growth in product-specific purchases (like food hampers) into account, and you’ll agree that hopping on the bandwagon is a no-brainer.
Here’s an in-depth look at why they’re all the rage.
Providing culinary hamper boxes can elevate your sales - here's how
Seasoned retailers will tell you the art of increasing sales over Christmas lies in transforming regular food items into options that will fly off the shelf. So, how do you do that? Well, aside from the obvious routes of good marketing campaigns and a strong social media presence, packaging is a game-changer, especially with the upward swing in the premium product market. However, to capitalise on this, discerning retailers will need to invest in gifting solutions that go beyond just a box, which is where luxury food hampers come into play. Here’s why.
From a consumer point of view
- They provide shoppers with an opportunity to compile selections of food and drinks that allow for personalisation and versatility.
- Procurement managers can shape their seasonal corporate gifting campaigns around a wide range of options from a single source.
- They are novel, striking and impressive, making them a high-end choice.
- They can be branded, which adds a perceived value to the overall gift.
- Psychologically, they’re commonly cited for fostering brand loyalty, repeat business and promoting employee retention.
- They are sustainable and can be repurposed, ticking all the eco-friendly boxes.
- They contribute to a memorable unboxing experience.
- They attract UGC (user-generated content) on social media, thereby increasing your online visibility.
From a retailer advantage
- Hampers give you the opportunity to upsell (or cross-merchandise) your products and encourage impulse buys.
- Branding them increases your long-term visibility.
- They inspire product exploration, making them a great platform for introducing new offerings.
- Choose the right containers, and you can use them for both in-store and ecommerce sales (which grew by £100 million between Christmas 2023 and the same time in 2024), thereby fuelling higher profits.
Key food hamper trends for 2025
If you’ve decided to incorporate food hampers into your seasonal sales campaign, then here are some noteworthy trends to consider.
- Personalised items trump generic choices, so get your hamper containers and tissue paper branded – it’s guaranteed to make a lasting impression.
- Buyers gravitate towards fillers that have a longer shelf life, giving the recipient a gift that has extensive usefulness.
- Curating collections that complete a theme is a popular approach. For example, everything needed for a ploughman’s platter or a make-it-yourself pasta night.
- Interactive features like QR codes are adding a new dimension, encouraging shoppers to visit your website or participate in a value-add.
- Attractive containers are playing a bigger role, with a third of consumers who purchase food and drink as gifts factoring aesthetics into their end decisions.
- Options that include a direct delivery service are now preferred, saving buyers time and effort, so get your gift range online ahead of the festive season rush.
Why our latest culinary hamper boxes are an excellent choice
At WBC, we’ve just launched an all-new range of unique concept containers, specially designed to house (and transport) your finest festive fare, safely and hassle-free.
Made from double-walled corrugated cardboard, each one is perfectly configured to fit its purpose, giving butchers, farm shops and delis everything they need to encourage more sales this Christmas.
Special inclusions that add value to your purchase
- Crash-lock bases for easy assembly.
- Punched-out handles and gable top, so you can carry them two ways.
- Minimum orders of two bundles (20 boxes in total).
- Bespoke branding options (subject to quantity needed) and free access to our design team.
- Flat-packed to save you storage space.
- Next-day delivery of all off-the-shelf products.
Available choices
Meat boxes
Medium in size, these accommodate up to 15kg of prime cuts and feature our ‘Premium Quality Meats’ design.
Deli boxes
Strong, compact and decorated with a fun motif, our deli boxes are just the ticket if you’re after a sustainable packaging solution that offers a high-end aesthetic.
Hamper boxes
With its wicker-feel print and generous dimensions, this option is designed to hold a wide selection of festive food and drinks.
Goose boxes
Rectangular, and originally created for large-bird poultry farmers, these make an excellent food hamper container for a bountiful curation of your finest fare.
Turkey boxes
Available in three convenient sizes (small, medium and large), you can choose between two plain versions (white and brown), have them bespoke printed or order our stylish ‘Great British Turkey’ option in a smart green and gold print.
We also provide branded greaseproof paper to protect your goods and elevate the overall presentation of your wares.
Order now to avoid disappointment
To ensure that your needs are met ahead of the seasonal rush, we suggest you get your culinary boxes delivered in advance. Here are some useful deadlines to make a note of:
- Bespoke printed culinary hamper boxes: 3rd of October
- Overprinted plain culinary hamper boxes: 8th of December
- Off-the-shelf culinary hamper boxes: 22nd of December
Contact our expert team today, and let’s get your ducks in a row before Christmas!
