More than just a benevolent gesture, corporate gifting has become a powerful marketing tool for many businesses, helping them cultivate long-term relationships and foster brand loyalty.
Specialists in the field currently generate a £78.3 million net worth, enjoying a 7.76% annual growth rate in an arena that is both robust and highly competitive. However, if you thought it was just about putting pretty packages together, you’d be wrong.
To make your mark, you must understand your client’s objectives, step up your offerings and create cohesive concepts that are in keeping with different brand identities. Plus, with social media influences fuelling a constant demand for unique unboxing experiences, lateral thinking is non-negotiable.
So how do you achieve all of that while upping your game? Well, in a world where sensory appeal and product perception are fundamental to your success, we suggest you start with finding the right kind of packaging. And that’s where we come into the picture.
Read on to find out more...
Noteworthy corporate gifting insights
Split between professional corporate gifting companies and retailers looking for new ways to upsell their range, the industry is teeming with players vying for their share of this lucrative market. Here are three factors that are influencing growth:
Commercial buy-in
Big businesses are doing everything possible to retain clients, reward their staff and show their appreciation to partners and patrons, driving an increasing need for thoughtful, personalised solutions that will make them stand out from the crowd.
Online trade
With a constant search for ideas that pander to specific business sectors, ecommerce trade is expanding rapidly, giving rise to new avenues in the custom corporate gifts arena.
Industry trends
Social media now has a massive impact on how you market your brand and, with bespoke unboxing experiences in the spotlight, it goes without saying that major contenders have no choice but to jump on board.
Factors to consider when putting together corporate gifts
More than just an art, assembling gifts that hit the mark requires some discernment and a good understanding of your client and their target market. These are the essential things to consider if you want to make your business work.
- Know the brand – gain insight into its identity, core values and audience demographics.
- Define the purpose of the gift – is it seasonal, a staff reward or a thank you to investors?
- Be strategic – you’ll need to cater to different levels of seniority, so tier your gifting to suit each type of recipient.
- Grow with your client – adapt your ideas to the type of relationship they have with their beneficiaries.
- Get personal – factor branding into your unboxing experience, it will make a valuable impression.
- Be exclusive – handwritten cards, clear instructions and thoughtful packaging options show care and attention to detail.
- Budget well – From the actual gift to every layer of wrap, make sure you give your customer value for money, and never overspend.
- Deliver on your promises – stick to the timeline and ensure every parcel reaches its giftee intact and on time.
Why pre-designed, white label packaging will raise your bar
As experts in white label packaging for the food and drinks industry, we’re here to tell you that the containers you choose do a lot more than just protect their contents. In fact, as the first point connection between the gift and the receiver, it’s the key to creating that all-important first impression.
We’d go as far as to say that it’s a strategic asset, formulating an unspoken message between one brand and another. And, if you want it to deliver, you’ll need a premium solution. The bottom line? Pre-designed options are your new best friend.
However, our particular range offers a unique selling point that's very rare to find. What is it? Well (drum roll), we don't put our logo on a single item. And that means you have free rein to make this particular selection entirely your own. The spinoff? You'll be able to create a more focused offering, guaranteeing that your corporate gifting clients will be absolutely thrilled! Here’s what you can expect.
- Created to industry standards, you’re guaranteed that every unit is made to spec, providing the perfect fit and ensuring that you have full control over the overall aesthetic of your offering.
- You won’t have to invest in the expensive technology and time needed to design something from scratch, thereby accelerating your deliverables and removing the need to plan months in advance for the busy seasons.
- They can be branded to your exact specifications, ensuring that your client’s logo, messaging and contact details are on point and aligned with their overarching marketing strategy.
- Personalised gifts leave a lasting impression with research showing that they are remembered far longer than regular shop-bought containers.
- You can order them in bulk at wholesale prices and distribute them across your entire client base.
- They are made with quality, sustainable materials and smart finishes, thereby elevating the final unboxing experience.
- They’re photogenic, so more likely to be shared on the socials... and that means more exposure for all concerned.
What’s trending in the 2025 gifting scene?
As a corporate gifting company, you should keep your eye on the trends. Why? Because nothing makes an impression more than a must-have. If you’re wondering what’s hot this year, you’re about to find out...
Eco-friendliness
Opt for packaging that is sustainably sourced and can be recycled. It will speak volumes about the integrity of your brand. And, to make sure the entire gift is aligned, look at unusual alternatives like notebooks made from plantable paper, recycled pens and ornaments crafted by local communities.
Personalised merch
Ideal for increasing brand visibility and creating lasting impressions, these will get your message across. We suggest a gorgeous, printed tote bag filled with wellness products or an engraved wooden bottle box housing a collection of fine local wines.
High-end hampers
For a gift that covers every base and offers variety, look at building some quality food and drinks hampers. Ours can be ordered with personalised cotton liners and they come in a variety of sizes to suit every budget. You can even throw in a printed apron for good measure.
The latest tech
A popular option for men on the go, accessories like chargers, speakers and headphones are always well received. Pop them in a sturdy ecommerce box and get them delivered post-haste.
Experiences
From concert tickets to restaurant vouchers and art classes, giving an experience is the name of the game. Package them in a standout container with all the frills, and you’ll be able to capitalise on that unboxing adventure too.
How WBC can help you grow your business with packaging that speaks volumes
We know there’s a lot to think about and that weighing up your options can be overwhelming, so we’re here to help you finetune every aspect of your corporate gifting campaign.
Our services include:
- A wide selection of brandable boxes, hampers, trays, carriers and bags.
- Ecommerce and transit packaging collections.
- Fillers and shred for extra protection.
- Labelling options to suit any style.
- All the finishing touches, like ribbons and bows.
- A team that will work with you to perfect your final reveal.
- Experienced designers who will get your personalisation concepts done and delivered within 10 working days.
What are you waiting for? Wrap up your ideas and call us today!
