Summer is the perfect time to splash out on an all-new tote design that will elevate your brand. Why? Because, with a surge in trade driven by warm weather, alfresco living, seasonal promotions and an inclination towards impulse buying, investing in clever merchandising is the best way to promote your business.
With a reputation for driving visibility, fabric bags have become an iconic addition to any discerning wine cellar, deli, farm shop, garden centre or café. And we have a range of green options that stand out from the crowd.
Why our eco-friendly totes transcend the norm
Aside from their fabulous aesthetics, WBC totes are a prime pick for retailers who are committed to sustainable trade. Replacing single-use bags, they play a crucial role in preserving the environment and ensuring that your consumers play their part in doing the same.
Before we move onto the creative bit, here’s a breakdown of what you can expect:
- They are made from responsibly sourced materials.
- They are reusable and last for decades.
- They are recyclable.
- Biodegradable and compostable materials are also available.
- They’re economical, practical and multi-functional.
- They provide an excellent ROI by creating ongoing brand visibility at no extra cost.
Plus, they’re lovely to look at because jute, recycled cotton, juco and denim are actually high-end materials that exude sophistication and style. Talk about upping your game!
Furthermore, your investment helps us to fund a social business venture that enables widowed women in West Bengal, India, to gain skills and find employment.
In short, they’re the full package.
The beauty of fabric bags
Recognised in the retail world as one of the most powerful marketing tools available, these little ninjas are, essentially, a walking billboard. With ample surface space for eye-catching artwork, personalising them is a simple process – and, with azo-free printing as part of the bargain, we can have an all-new design delivered to you within 10 working days.
Here’s how to go about creating that all-important wow-factor:
Find the right construct
Firstly, it’s important to pick out a size, shape and material type that will accommodate your products. While this may seem off-topic, it’s all about the end game, which basically entails giving your customers exactly what they need. And, whether you’re selling exclusive deli products or refined wines, the bottom line is convenience.
Stay true to your brand
Brand recognition is more than just a logo. Instead, it’s a representation of your foundations, your culture, your value proposition, your competitive advantage... and how you interact with your audience. If you’re contemplating merchandise that will enhance visibility, it’s got to talk the talk.
Build a relationship
Relatability is key. And, whether you hit a nerve by being funny, cheeky, provocative, considerate or controversial, the objective is to connect. This spans every aspect of your creative interpretation, from your messaging to your final design.
Be innovative
If you want to go viral, dare to be different. After all, very few successful campaigns were ever based off being a copycat.
Four basic suggestions that will make your brand stand out
These quick and easy design tips will help you get the ball rolling:
Check the trends
While these do tend to come and go, being fashionable is always a good thing. So, to make your choice sustainable, try to create a classic look that incorporates a few modern (or influential) twists.
Keep things simple
If you want to be seen, opt for the uncomplicated. It will help your audience focus on your main message without any background noise.
Embrace uniqueness
Arty designs that have never been seen before are a popular choice, especially if they contain an illustrative aspect. Why? Because they’re original.
Be bold
Block colours, big fonts, clear messaging and interchangeable concepts always catch the eye, so play around and see what works best.
Purpose-driven bags that fulfil specific needs
Aside from our shoppers, totes and market bags, we specialise in providing totes that enhance your product range. So, whether you’re a distinguished wine merchant, a craft brewery or a farm shop with all the perks, our special-feature editions take the cake:
Bottle bags
Designed to protect, these come with removable dividers that stop wine, beer and spirit bottles from clanging together. And, as they’re made from durable jute, they’re strong enough to take up to six units without breaking a sweat.
Cooler bags
Ideal for fresh produce that should stay out of the heat, these will ensure that your customers make it home will all their deli products perfectly intact.
Drawstring bags
If you’re doing summer promotions and want something that will add charm to your chocolate collections, homemade fudge or whatever else you’re cooking up, our brandable drawstring sacks are just the ticket.
Goodie bags
This is the season for outdoor events, concerts and trade shows, which means that corporate gifting companies will be keeping an eye out for the best goodie bag options in town. And we provide exactly that!
Get it right with WBC
If all of this seems daunting, don’t despair! Our outstanding team are here to help you get every detail just right and we have a convenient low-order policy that will accommodate your budget. Make an appointment to visit our showroom or give us a call today. We’ll make sure your sustainable marketing strategy is in the bag.
