With beer being cited as the second most popular drink in the UK, it’s not surprising that production volumes have seen a 14% growth in 2024, despite negative economic influences.
Linked to this is a rise in demand for both craft beer and non-alcoholic choices, resulting in a boom for microbreweries offering products that transcend the norm.
So, with summer on the way and a whopping 1815 active producers competing for their share of the market, now is the time to start thinking about giving your brand premium appeal.
Get prepared for the upcoming beer season
From outdoor festivals, trade shows and tastings to special occasions (like Father’s Day) and nationwide sporting events, the warmer seasons bring an opportunity for those in the drinks industry to thrive.
However, whether you’re supplying pubs and speciality drinks stores or doing business online, record sales will require a standout marketing strategy. Which means that brand appeal and visibility are key.
With our wholesale white label transit packaging, eye-catching gifting and considered barware offerings specifically tailored to this segment, there are lots of options. Add personalisation to the mix and you have a recipe for success.
Here’s a peek at some effective ways you can elevate your brand in 2025.
The benefits of upgrading your packaging
There’s a lot of merit in premium packaging. In fact, it does more for your profits than you might think. This is the return on investment (ROI) you can expect:
High-calibre preservation
Quality packaging will safeguard your beers from getting damaged and will help to control their exposure to light, oxygen and temperature fluctuations.
Brand communication
Great designs and messaging will enhance your identity and make you more visible to consumers.
Customer experience
From providing convenience to creating outstanding unboxing experiences, your packaging influences how a customer interacts with your products.
Sustainability
Over 51% of shoppers opt for containers that are eco-friendly, so take that into account when you make key decisions.
Add clout to your packaging
When it comes to your precious brews, we’re all about making sure that they get from A to B without a hitch. Which is why we put so much effort into our transit and retail packaging designs.
Aside from safety, beer boxes are a great branding tool, giving you plenty of space for clever messaging that will keep your choice products front and centre from hop to shop.
Our top recommendations include:
Protective packaging and accessories
These versatile boxes epitomise safe transit for both cans and bottles of varying sizes and quantities. Add personalised packaging tape to the mix, and every beer that leaves your brewery will be an ambassador for your brand.
Inserts and yokes
Why would we mention our eco-friendly Pulpsafe inserts and ring holders on a blog about giving your packaging premium appeal? Because, if you look at the bigger picture, they keep your brew intact. Which means they’re a must-have for those serious about making the end consumer 100% happy.
Presentation carriers
Our fabulous beer carry crate collection is made from sturdy kraft, giving you either a retail-ready container or a cool little gifting idea that will tickle your shoppers pink. Designed for bottles or cans, they’re a standout way to showcase your best brews.
As an added bonus, most of these offerings are supplied as flatpacks to help optimise your storage space.
Glam up your gifting
Whether your consumers are going to a summer barbeque or hosting an al fresco picnic, a hamper of beer is a jolly good addition. Which is why it’s important to think about your end user and cater to their needs.
With a diverse range of gifting options ranging from simple carrier bags to gorgeous wicker baskets, there’s a lot you can do to make your brand appealing and optimise on seasonal trade.
Here are some fabulous ideas (all of which can be branded) that will take your gifting game to new heights.
Kraft gift boxes
From smart can caddies that can take between three and six units to our discerning bottle editions, these make wonderful presents and can be used to display (and carry) your craft beers in style. With ample space for your logo, messaging and ingredients, it’s a solution that serves a wide range of purposes, encouraging sales and increasing visibility.
Beer bags
Tote bags are an invaluable marketing tool either in-store or at events and, from our classic offerings to options with removable dividers that are specifically designed for beer, they’re a sound investment, especially if you have them personalised.
Hampers
These come in many forms, and we have a range to suit any occasion. Think brandable ecommerce boxes that can go through the mail, open trays that support that last-minute gift purchase and opulent wicker picnic boxes with printed liners that will encourage gastronomic pairings fit for a king.
Accessories
As experts in the gifting industry, we also supply a gorgeous range of ribbons, stickers, tissue paper and tags, making them an exceptional addition if you’re looking to give your customers a first-class experience.
Barware worth bragging about
Growing your brand involves creating immersive events for your customer base and, whether you host a tasting, run your own pub or exhibit at trade and food shows, great barware is a must. Our brandable range includes smart bar blades, nucleated beer glasses, aprons and storage crates.
Think a little more out-of-the-box and you can enhance your events by offering food pairings served on our stylish range of countertop display items.
Special offer for SIBA members
WBC is proud to be affiliated with the Society of Independent Brewers and Associates (SIBA), which means that all members receive £20 off any orders over £150 excluding VAT.
Why make WBC your packaging partner of choice
As experts in the industry for over 30 years, we understand that not all budgets are the same, so we got to extra lengths to make your life easier by giving you:
- wholesale prices with a buy more, save more scheme
- minimal order allowances
- a next-day delivery service
- a managed account
- personalisation options made possible by our exceptional design team.
If you’re serious about elevating your brand, give our team a call today and you’ll be blazing your beer trail in no time.
