Published: 24th Sep 2024
Food and beverage manufacturers will all agree that, aside from a standout product, effective packaging is one of the main contributors to your brand image and, ultimately, marketing plan.
From your logo to key information like ingredients and allergens, the outer layers of your product form a platform that will engage and educate your customers, giving them an immersive experience...and you a more committed buy-in.
However, having the time and budget to create it yourself involves developing a whole new side to your business, so it usually boils down to finding a viable solution that provides the right fit.
Although there are many companies who produce ready-made packaging in bulk, very few provide a full white label service. Which is where we, at WBC, stand out from the crowd.
Let’s delve into the concept a little deeper...
What is white label packaging?
In its purest form, white label packaging is unbranded (and usually generic), giving you the opportunity to personalise and distribute it as if it were your own.
Used by major brands and small businesses alike, it provides easy solutions from retail-ready display boxes to durable transit packaging that will keep your goods safe until they reach their intended destination.
The undisputed pros of buying specialist white label packaging for food and drink brands
The concept of white labelling has some significant benefits, making it a must-have for businesses that want to exploit their brand visibility without the hassle of having to make their own containers.
At WBC, we go the extra mile. Why? Because not only do we specialise in producing packaging specifically designed to fit your food and drink products, but we also supply our full range as a 100% white label offering.
This is why it works:
Cost effectiveness
Available both in bulk and in smaller quantities, our solutions are made to industry-standard measurements, so we’re able to meet your needs from the outset.
Whether you’re a big wine distributor or a craft food business, having ready-made white label packaging that perfectly fits your products is a great way to help reduce your overall costs.
Rapid market entry
If you’re a first-time producer, our offerings will allow you to get your brand to market quickly and within a specific time frame.
You’ll also be able to create seasonal messaging for Christmas and other special occasions in keeping with your marketing strategy.
Consistency
Over the last three decades, we have established controlled processes that ensure that we produce quality offerings every time, thereby reducing the risk of doing things over.
Optimal brand visibility
With customisation options that allow for both personalised and bespoke branding opportunities, you’ll be able to increase your visibility from low-budget solutions to something that is created just for you.
Similarly, if your first launch is successful and you want to expand your range, you’ll have existing templates in place to get it done faster and without having to start again from scratch.
Attributes to look out for in a white label packaging supplier
Forming a long-term partnership with a white label food and drinks packaging supplier is the best way to ensure that you and your products are properly understood and consistently catered for.
These are the things an ideal provider should offer:
Quality and compliance: Make sure that whoever you choose adheres to strict quality control protocols throughout their processes and that they comply with all the applicable laws and regulations, especially regarding sustainability and work ethics.
Tailor-made solutions: While white label products don’t carry any significant branding, it’s important that your supplier is able to provide you with whatever you need to capitalise on yours.
Production capacity: Yes, you might be starting out small, but as your brand grows, you’ll need to know that your chosen partner can keep up with the demand.
Accreditation: Check to see if your packaging supplier comes with any type of accreditation. This will endorse what they tell you about their product standards.
Minimum orders: Budget is important, especially in the beginning stages of your business, so find out what their minimum orders are before you sign on the dotted line. You don’t want to end up with excess stock that doesn’t move – or be in a situation where you spend more than you can afford.
Pricing: Different wholesalers will offer different pricing structures - make sure the one you pick is competitive.
Credibility: Check customer reviews – it's one of the easiest ways to guarantee that their claims are valid.
What sets WBC apart as your white label packaging partner of choice
Aside from our sterling track record, great reviews, esteemed client base and wide range of offerings in the food and drinks arena, here are some key points that separate our packaging from the crowd:
- We aim to become a trusted partner and extension of your brand by providing white label solutions that don’t have our logo on them anywhere. This gives you a pure platform on which to build your design and enhance product visibility.
- From simple beginnings like personalised stickers and ribbons to overprinting options and the totally bespoke, we’ll help you build your packaging journey from ground-level upwards.
- Worried about who’ll do your layouts and printing for you? Don’t! Our team of in-house designers are at the top of their game.
- As a solutions-based business, you can come to us with just about any packaging query and we’ll do everything in our power to create something that works for you. Need to put ice-cream in a wicker hamper? We’re on it...!
- With endorsements from our delivery partner, DPD, you can rest assured that our transit packaging will keep your products safe from A to B.
- We understand what it’s like when you’re starting out, so we’ll accommodate minimal orders to kickstart your path to success.
- With a great matrix pricing incentive, you’ll be able to save more when you’re ready to buy more.
Contact us for all your food and drinks packaging needs
WBC’s dedicated team make it their business to enhance yours, so if you’re ready to partner up with the best of the best in white label (and other) packaging, we’re a phone call away!