Published: 18th Oct 2024
At WBC, we’re nuts about fabric bags - and for good reason. With around 3 300 impressions generated throughout their lifespan, which is more than most drink-related merchandise, they’re the hottest marketing tool around. And, with a steady increase in popularity (currently estimated at a whopping 31% in Europe alone) they're well worth the investment.
So, if you’re a Christmas market trader looking to up sales and gain visibility, you should be putting in your orders right about now. Read on to find out more...
Why fabric bags are this year’s must-haves
Fuelled by endorsements from celebrities and big brand names, totes have hit the charts as the latest fashion accessory and are now considered a means of both self-expression and emotional solidarity.
Frequenting catwalks in a wide range of styles and sizes, they are fast replacing the luxury handbag as a more authentic alternative, through which principles, personalities and common causes are conveyed.
Add environmental sustainability, convenience and the UK’s carrier bag charge to the mix and it’s not surprising that the conscious consumer is as hooked on them as we are.
What makes totes such a great tool for market traders?
These fabulous little tools are an ideal merch option for market traders, especially during the festive season. Not only do they spotlight your brand, but they’re also wizards at helping you boost future sales. Here’s why:
1.Providing a generous space for personalisation, they continually enhance product visibility.
2.They present an opportunity to appeal to unique consumer tastes.
3. They are cost-effective – and at WBC we can accommodate minimal orders.
4. Both sensible and handy, they are the ultimate shopping accessory.
5. Sustainably made, they endorse your ESG initiatives.
6. Because they last for years they offer long-term exposure, optimising your ROI.
7. Often used as a fashion statement and travel buddy, they have global reach.
8. Some suppliers offer bespoke customisations, so you can have them made according to your specific requirements.
What consumers are looking for in a fabric bag
Now a well-researched commodity, statistics show that consumers buy fabric bags based on the following criteria:
1. Innovation: From its overall design to the quirkiness of your messaging, your bag should stand out.
2. Price: Although a consideration, cost is not a chief incentive so feel encouraged to aim for something high-end that will last.
3. Quality: It has been noted that consumers see cheaper items as dispensable commodities, so make this an objective.
4. Relatability: They expect their tote of choice to reflect their standards and values.
5. Regulatory compliance: Sustainability, longevity and sound manufacturing ethics are essential.
6. Useability: Customers look for a practical solution that meets their shopping needs.
The above is a clear indicator that, when investing in a great bag, design definitely matters. Here are some things to consider when personalising them:
1. Create messaging that is thoughtful and relates to your products.
2. Clever copy will garner extra interest, making your merchandise a must-have.
3. Use typography that reflects your brand identity.
4. Include your logo and contact details to enhance visibility.
Once you’ve come up with your concept, our experienced design team will bring it to life for you and we’ll have them printed within seven to ten working days.
Choosing the right tote for your product offering
With a range of different styles and sizes on offer, it’s essential to pick one that will enhance various shopping experiences. For example, if you’re selling big bunches of farm-fresh vegetables, invest in something with lots of room.
Here are four bestsellers:
The simple tote: Ideal for luscious deli goods like jams, chocolates, chutneys and more, these are one of our smaller bags and are built for a quick dash out for those much-loved craft goodies that get you all fired up in the kitchen.
The convenient shopper: Generously proportioned, these are made from strong, hard-wearing materials like jute and canvas and will provide plenty of space for a variety of treats like dairy items, cakes, crackers and mince pies. Some come with special features like cooler box inners to help keep everything suitably chilled.
The brilliant bottle carrier: Specially aimed at those in the beverage industry, these have removable dividers that stop delicate bottles from clanging together – giving your shoppers that extra peace of mind needed when purchasing your festive tipples.
The mammoth market edition: Generous, stylish and built to last, our market bags encourage extra spending with plenty of room for those extra little things that make Christmas all the more special.
All of these can be personalised using a variety of printing techniques in accordance with your budget.
Get the best in fabric bags at WBC
If you want to be seen this festive season, then fabric bags are the answer. Offering a minimal outlay for maximum visibility, they’ll be reused for years to come, putting you on the map wherever they travel.
Let our skillful sales team help you pick out one that perfectly meets your needs...and we’ll have your designs sorted in time for all your Christmas market events! Simply call us today or make an appointment to visit our London showroom.
Christmas purchase deadlines:
Standard orders
Last day: 19th December 2024
Branded orders
Digital transfer: 4th December 2024
Printed packaging tape: 4th December 2024
Express printed bags: 11th December 2024
Screen print: 11th December 2024