Published: 23rd Jan 2025
If you’ve popped in on us lately, you’ll know that we think using fabric bags as a marketing tool is a tote-al must! And our enthusiasm comes with your best interests at heart. Take an in-depth look at their benefits or do a little research on public demand and you’ll find all the proof you need.
As experts who design them as part of our offering, these are the facts that get us fired up and ready to help you invest in your next great branding opportunity.
What the analysts say
Before we get into other aspects of what makes them remarkable, it’s interesting to see how the fabric bag industry is performing on a global scale. Here are some useful measurables.
– Between 2023 and 2028, the this sector will realise an approximate compound annual growth rate (CAGR) of 6.78%.
– In monetary terms, that equates to USD 9.19 billion.
– 31% of this share will be generated in Europe.
Three key factors driving growth in this industry
Aside from being fashionable (thanks to big names like Hermes, Chanel and Louis Vuitton), this increase in sales is being attributed to three significant factors.
1. Branding and customisation capabilities
With a rising demand for personalised experiences, the fabric bag industry is capitalising on its advertising capabilities.
Paired with the potential to resonate with targeted audiences on a more emotional level, this makes it an exceptional marketing tool across the board.
2. Online accessibility
With users being able to search online for these items (and narrow their options down by material, size, colour, shape and printing technique), ecommerce sales through independent websites and social media shopping channels are booming.
3. The demand for sustainable packaging
With 81% of consumers prioritising eco-friendly packaging, totes have become the world’s answer to the plastic bag crisis. This can expanded on as follows:
– 64% of the public are more likely to buy from retailers that provide sustainable options
– 50% of them are willing to pay more for this alternative
– 66% of shoppers want their bags to be recyclable
– 33% of people say that they have declined a purchase because of the retailer's non-compliance with green packaging practices.
The benefits of fabric bags as a marketing resource
If that’s not enough to convince you, here are some emotive reasons to invest.
They’re great value
Branded or not, tote bags are an inexpensive merchandising tool that, because of their long-term durability, offer an exceptional return on investment.
They’re conspicuous
A cornerstone of British sidewalks, these stylish accessories can be seen just about everywhere... and make no mistake, they’re noticed.
From slogans that spark a reaction to limited-edition works of art, they have the potential to go viral and become this month’s must-have.
They’re handy
Totes can be used for a plethora of things other than groceries, making them a phenomenon that has no limits. From functional travel companions to gym bags and laptop carriers, they certainly do the rounds – making them all the more desirable as a marketing proposition.
They offer creative scope
Because of their generous surface space, they bring an opportunity for abundant creativity, allowing you to express the essence of your business in a way that really hits home. Make your messaging funny, quirky or ingeniously clever, and you’ll have yourself a winner.
They have minimal environmental impact
Made from responsibly sourced materials like canvas, jute and cotton, they tick every consumer-driven box when it comes to encouraging a lower carbon footprint, giving your brand additional credibility in its sustainable obligations.
5 Great ways to distribute a branded tote
While making them available in-store is a no-brainer, totes serve as an effective promotional tool that makes an impact on your audience. Here are five suggestions that will get you thinking out of the box.
1. Take them to trade shows
Goodie bags filled with fun products or sales brochures curry favour with enthusiastic followers, giving them a memento that will keep them invested in your brand. Plus, they’ll instantly increase your visibility, ensuring that every attendee knows you exist.
2. Use them as a value-add
Incentivise your sales by offering a fabric bag as a complimentary gift with a minimum purchase. This encourages customer loyalty and ensures that the word gets around town.
3. Turn them into an online promotion
With social media demanding a novel approach to just about everything, setting up an online competition to win a tote (filled with products) is sure to spark an interest. And again, it's a great way to improve visibility.
4. Collaborate with influencers
Whether you team up with one of your partnerships or get endorsement from a like-minded influencer, creating a design that incorporates both parties is a great way to reach celebrity status and extend your reach.
5. Make them part of your loyalty programme
Frequent customers will keep coming back for more if you gift them a bag as an acknowledgment of their patronage. And again, they’ll be motivated to show them around for all to see.
Get the best fabric bags at WBC
With an outstanding range of shoppers, market carriers and bespoke designs that will keep your more heat-sensitive groceries cool, we’re here to help you find the right fabric bag for your audience. Simply contact our sales experts, settle on your branding and we’ll have them printed and delivered within ten working days.
Connect with our sales experts today and let’s get your next marketing campaign sorted!