What’s in it for shoppers? 

At this time of year, convenience is everything, so if you can expedite a seamless customer experience, you’re hitting the nail on the head. And we believe the easiest way to do this is by: 

1. Helping shoppers save valuable time searching for gift wrap elsewhere (which will keep them browsing in your store for longer). 
2. Providing carefully considered packaging made to fit your specific commodities, so they won’t need to engage in trial and error. 
3. Facilitating their ability to create unique presents that will be remembered for decades.  
4. Protecting expensive bottles and jars from breaking during transportation by wrapping them up before they leave your shop. 

What’s in it for you?  

While you may argue that gift wrap is not your field of expertise, providing it to customers as a value-added service has a more far-reaching effect on your marketing power than you think. Why? Because, going back to what we discussed previously, unboxing experiences are all the rage and provide an easy way of driving purchase decisions and creating (cost free) awareness. 

Before we go into it, take a squizz at these stats: 

1. When considering buying a product, 62% of consumers watch these videos as a form of research. 
2. On social media, they are the fourth most influential sway on purchase decisions. 
3. This type of content is proven to help build product awareness, reach wider audiences and strengthen customer goodwill. 
4. Approximately 60 million hours have been spent watching unboxing experiences on YouTube alone. 
5. 77% of people feel more gratified when they unpack goods in branded wrapping because it looks sophisticated and expensive.  

Bottom line? If you provide great gifting merch for your products, you have a higher chance of encouraging user-generated content (UGC), which will significantly increase your reach and boost Christmas sales.