This, in turn, drove businesses (initiated by The Strand bookshop in New York) to begin branding fabric bags as a cost-effective form of marketing, advantageously using them as walking billboards that captured the attention of the masses.   

By 2010, totes had become a symbol of sustainability and were embraced by both retailers and consumers looking to solve the issues plastic bags were having on the environment. And, with continued buy-in from all concerned, their legacy as a shopping accessory and a viral fashion statement has ensured that they are set to grace supermarket aisles and catwalks for decades to come.   

And that’s where our partnership begins... 

Why the popularity of tote bags is on the rise 

Sought after by marketing-savvy retailers and consumers alike, there are some very viable reasons why fabric bags remain in the limelight (and will continue to do so far into the future). Here are just a few: 

From an advertising point of view: 

1. They provide a generous surface area for personalisation, increasing brand visibility wherever they go. 
2. Whether given away at trade shows or bought in-store, they're an outstanding return on investment.

3. They maintain brand visibility over decades without the incurrence of extra costs.  
4. They help to create memorable customer journeys, building lasting loyalty and trust.  
5. They are a clever way of expressing core brand values that resonate with your target audiences. 
6. They can be used collaboratively, boosting both your business and those you may be partnering with.  

From a shopper’s point of view: 

1. They’re affordable.  
2. Easy to transport, consumers can pack them full of schoolbooks, gym clothes, picnic supplies and anything else you can think of.  
3. From their colour, size and shape to their practical functionality, they offer unmatched versatility. 
4. Well-branded totes convey personal tastes and beliefs to peer groups, which is why they trend on social media. 
5. Durable and sustainable, they are a viable way to reduce one’s carbon footprint.  

How to pair a fabric bag with your product offerings 

Totes are a particularly good form of merchandise for several business sectors, providing a myriad of different functions. However, not all fabric bags are born equal, so it’s important to consider the following before investing:  

1. Think about its purpose and find an appropriate size. 
2. Select a hardwearing material (cheap options are often binned within a week). 
3. Make sustainability a priority. 
4. Opt for a design that epitomises comfort, functionality and style.  
5. Decide whether you need special features like zips and pockets.  

Great suggestions to suit different user profiles

Believe us, there's a tote for every occasion, so take a look at these recommendations and find the one that suits you best.

Event venues:  

Handing out goodie bags is a common practice for event companies and helps to foster goodwill amongst attendees. Well-considered designs and quality fillers that resonate with the theme make a lasting impression on target audiences, giving them a memorable experience that will keep them coming back for more.

 
However, you don’t want to have to load it with hundreds of expensive freebies, so choose a small tote made from something durable and lightweight like cotton or Juco.