Published: 9th Oct 2024
Without a doubt, Christmas is a time for good cheer, causing wine, beer and spirit sales to boom in the last quarter of every year. High on the corporate gifting list and a must-have at New Year, merchants are often inundated with ecommerce orders, making the need for high-quality transit packaging an absolute necessity.
With over three decades of experience in providing shipping materials specifically designed for food and drinks retailers, WBC is a leader in this field. So, if you’re gearing up for a profitable festive season, these suggestions will provide you with the essentials needed to ensure that every bottle remains perfectly intact.
Why premium transit packaging is non-negotiable in the beverage industry
Alcohol is an expensive commodity, making any breakages incurred during transit extremely costly in more ways than you may think. Here’s why investing in top-notch packaging will save you in the long run:
1. Receiving goods that are in perfect condition will strengthen future supplier/buyer relationships, thereby increasing the chances of ongoing sales.
2. Good containment will help to stop fine wines from moving around too much, thereby helping to maintain their value and integrity.
3. Receiving products in perfect condition adds to a great unboxing experience, which will increase your reputation as a brand of choice.
4. Not having to refund or replace spoilt items will maximise your profits.
5. With eco-options aplenty, you’ll be contributing to the welfare of the planet.
6. Knowing that every shipment is perfectly packaged will give you peace of mind, which will mitigate unnecessary stress during the Christmas rush.
Exploring protective packaging options that are perfect for wine
There are a variety of drinks packaging possibilities available for wines and spirits, all designed to ensure that your bestsellers are safely transported from A to B.
These are the main options:
Gifting:
Those catering to an affluent client base will know that presentation is everything. So, if you’re looking to get wines through the post while providing an impactful experience, this is what you’ll need: .
Gift boxes: We suggest, for shipping purposes, you opt for one of our strong wooden presentation boxes. Not only are they aesthetically pleasing and come in a variety of sizes and styles, but they can also be personalised with your logo or Christmas message, making them an optimal branding opportunity.
Fillers: Cushioning the bottle is imperative because, aside from keeping it from breaking, it will also ensure that the label doesn’t get scuffed. We suggest using one of our fun shreds, some branded (or plain) tissue paper or a combination of both.
Transit box: Send it on its way in a strong protective outer designed specifically to house gifting containers. We have them available in a range of sizes, including ones that will fit oversized bottles. This range includes ecommerce boxes, which are ideal for online orders, keeping their precious cargo safe in the post.
Shipping:
Breakage-free shipping is what we’re all about, and in this category it’s definitely brawn over beauty – after all, it’s likely to be disposed of after use, so it doesn’t need to be pretty.
With a full range of transit and postal boxes at your disposal, you’ll find everything you need designed to industry standards – which means whatever you choose will be a perfect fit. And, if you want to add a bit of sparkle, simply personalise it with a sticker.
Our offerings include:
Budget shipping boxes: Made from extra strong, double-walled card, these low-cost packaging solutions have full-height dividers that keep your bottles from clanging together as they speed towards their destination. We even stock them with a reinforced outer container for that extra peace of mind.
Mailsafe shipping boxes: From single bottles to twelve at a time, our Mailsafe range includes tough inners sleeves that house each unit individually, making them a fantastic option if your shipment is going country wide.
Pulpsafe shipping boxes: Ingenious and eco-forward, this assortment offers the ultimate in protection, keeping your wines and spirits in ship-shape wherever they go. Primarily designed in conjunction with an outer shipping box, they can be purchased individually if required and are made from 100% recycled card waste that is compostable and will biodegrade within six months.
Honeycomb: If you want an industrial packaging option but are still interested in creating a luxe unboxing experience, then we suggest you ask about our honeycomb paper. Attractive to look at and available in rolls or as single bottle protectors, it fulfils a dual purpose that’s hard to beat.
Shipping valuable wines internationally? Then enquire about our Safe Air and Polysafe ranges. Tough, durable and inexpensive, they’ll keep your precious cargo unharmed.
Get transit-ready in time for Christmas
While we always have an abundance of stock in our transit packaging boxes selection, it’s always best to plan ahead – because you never quite know how busy you’re going to get. Shipped to you in space-saving flat p1acks that are easy to assemble, we’ll make sure you have everything you need for a very successful year-end.
To personalise your gift packaging, simply contact our on-the-ball sales team and we’ll get your designs done for you by our in-house professionals. However, we suggest you order well in advance so that we can get it to you before the Christmas rush.
Here’s to the perfection of quality wines – and to their safe delivery!
Christmas purchase deadlines:
Standard orders
Last day: 19th December 2024
Branded orders
Digital transfer: 4th December 2024
Printed packaging tape: 4th December 2024
Express printed bags: 11th December 2024
Screen print: 11th December 2024