Published: 3rd Dec 2024
Great packaging goes hand in hand with the festive season, creating the magic that keeps consumers coming back for more. That’s why, as experts in this field, we’re on top of the best ways to increase your drinks sales this Christmas.
Let’s face it, the joy of giving extends beyond just family and friends. Why? Because whether you’re shopping for the kids, providing great merchandise or putting together imaginative corporate gifts, that fabulous feeling of benevolence is loved by all.
So, if you’re a retailer, wine merchant or shop owner, how do you spread the good cheer, entice sales and (ultimately) enjoy the financial rewards? By creating the best unboxing experience possible, of course! And that, as the word implies, comes down to the container.
Join us as we get into the spirit of things, dive down the chimney of possibilities and unwrap some last-minute ideas that will set you up for an excellent end-of-year!
Why premium drinks packaging is important
Often underestimated, presentation plays a pivotal role in creating meaningful moments, giving those receiving gifts (especially if they contain wine or spirits) something they’ll remember for years to come. And from a retail point of view, the happier your customers are, the more they’ll spend.
Let’s take a look at why it’s worth going the extra mile to provide them with everything they need to make the magic happen.
Visual impact – beautiful packaging adds to the festivity of Christmas, bringing sensory value to your drinks offerings and ensuring that they stand out from the crowd.
Emotional buy-in – providing a well-considered container shows a sense of care, making the recipient feel nurtured and appreciated. It also creates anticipation and excitement for both parties, encouraging a build-up of sentimentality.
Marketing efficacy – personalising your packaging offerings proffers an invaluable opportunity for your brand to be seen, which in turn breeds loyalty and trust.
Convenience – with a great deal to think about at this time of year, affording consumers the chance to purchase what they’re looking for without having to search elsewhere is a gift in itself, and shows that you understand the needs of your target audience.
Sustainability – Just because shoppers are busy doesn’t mean that they’re abandoning their commitment to sustainability, so supplying environmentally friendly options is a very good idea.
Packaging may seem like a small detail, but with unboxing experiences taking over social media as one of the biggest current trends, it stands to reason that the wrapper is almost as important as the contents. If you’re ready to explore your options and put your products on the map, let’s take a look at some of this year's best gifting ideas.
5 drinks containers that will help garner sales this festive season
Gift bags
Yes, they’re simple and budget-friendly, but that doesn’t discount the joy of a pretty paper gift bag. Whether you’d prefer to stock plain ones or order a range in festive patterns, they’re an essential that will be snaffled up with enthusiasm.
Wooden bottle boxes
These come in many different configurations from plain ones that house a single bottle of wine to more elaborate designs made for impressive collections of up to 12 units. At WBC, we even include silk-lined options made from refined elm and big enough for a magnum of your best red.
Wooden bottle boxes can be easily personalised using a variety of printing techniques, so contact our sales team today to find out more about it.
Fabric totes
We all know that tote bags have become a fashion item, but when you pair that with a concept specifically made for beer and wine bottles and then add dynamic branding, you have yourself a marketing tool of note... and a bevy of very happy customers to boot.
Bottle gift boxes
For a sleeker offering, we suggest you stock up on our range of bottle gift boxes. Made from sturdy card, you can choose from a dynamic range of colours, sizes and formats, giving your customers plenty of choice for those extra special gifts. From clear windows that show off the drink's labels to magnetic closing mechanisms that seal the deal, these are well worth your consideration.
Wicker hampers
If your shoppers are looking to make a grander gesture, wicker hampers are generous, attractive and the ideal way to curate a collection of fine food and wine that’s sure to impress. Add a printed cotton liner or a meaningful Christmas message and your brand will be remembered as people repurpose it at picnics and events for years to come.
Get your orders in before our deadline closes
We’ve stretched our deadlines to the very limit to accommodate last-minute orders so, if you want to up your marketing game and cash in on those extra sales, we suggest you get your Christmas gifting products sorted now.
Make a note of our final printing dates below, call our sales team... and we’ll work our magic to get them delivered to you in the next ten days.
Christmas purchase deadlines
Standard and online orders:
Last day: 23rd December 2024
Order before 2pm for same-day dispatch
Branded (personalisation) orders:
4th December 2024