Published: 7th Oct 2024
If you’re traversing the food and drinks industry and need to brand your packaging on a budget, read on for solutions that will make you stand out.
Highly competitive and difficult to infiltrate, the food and drinks arena is continually bombarded with innovative new ideas, all vying for their place as a product of choice. So how do you create the visibility you need to stand out?
Experts will tell you that if your flavours are fabulous and the price is right, you’re halfway there…leaving the rest up to an exceptional marketing plan. And that’s where personalised branding steps in.
More than just a logo, the recipe for success involves a multi-dimensional approach, engaging your audience with a full experience that tells a story, creates emotional connections and builds a mustard-cutting identity - long-term.
For start-ups with limited funds, this may seem an impossible task – and we get it, branding can be expensive. But think smart and we promise you, it can be done on a budget. Here’s how...
The WBC of low-cost branding (that really works)
While food and drink moguls may indulge in flashy campaigns that have all the bells and whistles, you should never rule out the power of simplicity. In fact, the term “keep it simple, stupid” (or KISS) - is bandied about during all good marketing workshops and alludes to the fact that sometimes the smallest ideas can have the biggest impact.
With a bottom line that purely involves getting your name out there, selecting the right avenue is key. And, in our opinion, nothing beats top-notch packaging.
Primary containment aside, options extend from comprehensive transit solutions, shelf-ready items that create collections and provide fun unboxing experiences to great gifting selections. Most of which, if you opt for white-label consignments, can be branded to suit your needs. And, if you think smart, you can create something effective with a minimum spend.
4 Ways to brand your food and drinks products through packaging
Whether you’re looking to make a big splash or are happy being subtle, read on for some budget-friendly suggestions that will get you seen in time for Christmas…and beyond.
Fillers and finishes
Make sure every occasion is properly wrapped up using finishing touches that set the bar. After all, it’s the little things that count. With minimal costs involved, they certainly pack a punch when planning for a great unboxing experience.
A simple way to personalise just about any part of your packaging, gift tags and stickers provide a sense of exclusivity, letting your customers know exactly who you are. Add a message to create even better connections.
If it’s elegance you’re after, tie up your marketing strategy with customised ribbons. From fun phrases to stylish images, you’ll be able to get your point across seamlessly.
Printed tissue paper is another great consideration and is ideal for anything from chocolates and brownies to beautiful bottles of your best wine. Use it to fill boxes and bags or as a replacement for traditional wrapping materials
Gifting
Giving you something for every budget, our gift packaging catalogue brings you a selection of great ideas which can be overprinted with your logo, design or seasonal message so they’ll be remembered for years to come. Here’s a peek at what’s possible:
Our easy-to-use hamper boxes come in all sorts of shapes, colours and sizes - and you can choose different materials to suit your purse.
Specially designed with see-through windows to show off your labels, our jar carriers are a unique way to present a collection of your best products.
Looking to impress? Then go all out with our stellar wicker hamper selection and include a personalised cotton liner for that extra special touch.
Drinks packaging
Whether you’re a wine merchant or a craft beer company, finding innovative drinks packaging helps to set you apart from the crowd, especially if you take the time to brand it. These top options will do exactly that:
Our bottle bags range from simple Kraft and paper to fabulous jute totes with removable dividers, so you can pop in some extra treats. Ideal for all sorts of beverages, they’ll definitely up the Christmas spirit.
Both strong and chic, our gift box designs are a top-notch idea for middle-of-the-range budgets, making them a smart choice for new SMEs who want to be seen.
Yes, they’ll cost a little more but, if you’re aiming to impress, there’s nothing more refined than a customised wooden bottle box. Beautifully made, our collection has extra features like silk linings, hinged lids and different capacities, leaving you to decide what kind of an impact you want to make.
Fabric bags
One of the most effective (both in cost and visibility) marketing tools of all time, fabric bags will legendise your brand. With assets that include sustainability, longevity and good use, they’re a much-loved packaging option that will give you exposure wherever they’re taken – from Christmas markets and shopping centres to fun destinations abroad. And we have a selection to get excited about:
Made for lighter products, totes are a fun hamper idea and will take their place for decades afterwards as a favourite beach accessory.
Help your consumers face the seasonal rush by providing them with gorgeous shopping bags. The WBC range comes with extra features like double handles, inner pockets and even a cooling version that will keep that caviar extra safe.
For those selling fresh produce or a variety of bespoke goods, we recommend a market bag. Strong and roomy, they’re ideal for encouraging extra sales...and with luxury trimmings like leather handles, they have style to boot.
Things to keep in mind when creating a branding strategy
When branding on a budget, it’s important to optimise your designs to give you the best exposure possible. Here are some tips that will get the ball rolling:
1. Create something that captures the essence of your business and tells its story.
2. Think about the user experience and how you can make it exceptional.
3. Make sure that you deliver on quality and style.
4. Design something exciting – everyone wants a piece of that!
5. Make a connection by getting your brand personality across.
6. Add in all the elements – your contact details and website should be clearly visible.
7. Use messaging that makes promises you can keep.
Get more out of your branding with WBC
With our expert team on hand to make sure that you find the right packaging for your food and drinks products, we have loads of excellent options that will help you brand on a budget. Connect with us today and let’s get you sorted in time for Christmas.
Christmas purchase deadlines:
Standard orders
Last day: 19th December 2024
Branded orders
Digital transfer: 4th December 2024
Printed packaging tape: 4th December 2024
Express printed bags: 11th December 2024
Screen print: 11th December 2024