As we hurtle towards the festive season (and boy, is it happening fast), corporate gifting is on everyone’s mind. And, although it might be a seemingly simple process, there’s an art to finding solutions that fit your budget, engage recipients and support your brand ethos. Throw different tastes into the mix, and it can end up feeling like an impossible task, detracting from the sense of benevolence you should be embracing. 
 
Keep up the good cheer, though! Because Santa’s little elves at WBC (aka our fantastic sales team) have come up with six great ideas that will get your gifting game over the line.  

What to consider when choosing corporate gifts 

Before we begin, it’s useful to remember why you're giving your clients presents in the first place. Usually, the intention is to show appreciation for their patronage, strengthen relationships, recognise milestones...and perhaps even support local businesses in the process.  

Once your objectives are clear, it’s time to get on with the business of finding that perfect idea. This guideline should help you narrow down your options: 

Consider your client’s interests and likes – you may not know them on a deep level, but if you revisit past conversations, you should be able to come up with a few. 

Focus on quality – dynamite comes in small packages, we believe, meaning that it’s better to lean towards giving something small and fabulous rather than large and inferior. After all, whatever you select will be a reflection of you.  

Aim for functionality – most people enjoy receiving things that they can use, which is why you should try to stay away from decorative items that may not match every taste. 

Think about longevity – finding items that will last for years is an excellent way of ensuring long-term brand visibility without it costing a bomb.  

Make it pretty – presentation is everything, so find attractive packaging (that’s what we’re here for) and remember to add a well-considered note. 

Be original – No one wants soap or socks. Truly! They’ll be getting those from members of their own family. 

Create an experience – whether it’s about the unboxing process or curating gifts that, together, make up a themed event, aim to build something memorable. 

Brand it – While your main focus shouldn’t be just another punt at garnering new business, branding is essential. After all, your products are why you have clients in the first place. However, as masters in personaliation, we suggest that you make your messaging intuitive, subtle and full of good intent. 

WBC’s top six corporate gift suggestions for 2024 

When it comes to great packaging ideas, especially in the food and drinks arena, we’re in the habit of setting trends. Which is why we’re the trusted gifting partner of some pretty big names in the UK retail market.  

Over the years, we’ve learnt to read the (proverbial) room, understand needs and come up with new concepts that create a stir. 
So, if you’re looking for innovative suggestions for 2024, here are six great gifting picks that are out of the box - or in some cases, not: 

1. Wicker hampers 

Wicker hampers are the cream of the crop for curations of products and, if you think they’re only for big budgets, you’re mistaken. From simple baskets to more traditional picnic-style solutions, they provide lots of scope for innovation and can be filled with anything from tempting selections of baked goods to a full dining experience with champagne and flutes included.

 
The WBC range comes with optional fitted cotton liners that can be personalised with a logo, image or fun festive message for that extra special touch. 

2. Wooden bottle boxes

 
The ultimate in sophistication, our wooden bottle boxes will certainly make an impression and are ideal for discerning customers who know their oats when it comes to good taste.  

If you have a limited spend, we suggest a single unit container with a sliding lid in Perspex or plain wood. Or add some pizzazz with our exclusive Christmas cutout range.  

However, if it’s elite you’re after, our silk-lined boxes are just the ticket. Housing anything from one to six bottles, these beautifully made elm chests are destined to raise the bar in the corporate gifting arena.  

Both options can be overprinted with a design of your choice.