Published: 4th Oct 2024
Corporate gifting is a highly competitive industry, making the search for new offerings and innovative packaging an ongoing endeavour.
With client expectations running particularly high over the festive season it’s important to stand out from the crowd. So, whether you’re debating filler choices or the containers you put them in, perfection is non-negotiable.
In addition, providing a memorable unboxing experience is key, which can be frustrating if you’re fresh out of novel ideas.
As specialist suppliers of packaging, gifting and display solutions in the food and drinks arena, we understand the difficulties and are constantly developing concepts designed to up your game. And while hampers are traditionally boxed in wicker or Kraft containers, we believe that the (not so) humble fabric bag is fast becoming a trend-setter in 2024.
The role of corporate gifts in marketing
Aside from a display of appreciation, corporate gifts often form part of a greater marketing plan, leveraging benefits that might not be instantly obvious. Here are the main advantages:
They build brand loyalty, enhance your image and, when done properly, give you the visibility you need to garner new business prospects.
Acts of consideration naturally forge stronger relationships with clients and/or customers.
If you’re mindful in your approach, they reinforce your standing on sustainability, strengthening your position as a socially responsible, ethical concern.
Great gifts get people talking, so you’ll be creating brand ambassadors without extra effort.
Add good messaging to the mix and you’ll have a winning formula that makes a lasting impression.
Why branded fabric bags give your corporate gifting the edge
A step up from regular packaging, personalised fabric bags offer advantages that trump hampers and boxes. For example:
1. They’re available in a wide range of shapes and sizes, so you can tailor your gifts to match your budget.
2. Their generous surface area allows you to get creative with messaging, images and your all-important contact details.
3. Once the contents have been unboxed, the bag can be used indefinitely, giving you maximum exposure for a minimal spend.
4. They often become favourite possessions and are taken all over the world – so brace yourself for some international interest.
Five fabric bag offerings that will tick all your (hamper) boxes
If you thought that material bags were all born equal, you’d be wrong. Here are six surprising options that will get those creative juices flowing:
Shopping bags
Generously proportioned and made to carry heavy loads, our shopping bag selection is just the ticket if you want a hamper container that will pack a punch. And forget about taking a plain Jane approach, because our range is the epitome of style.
Here are some of the design elements that are sure to impress:
1. A fabulous selection of sustainable materials from jute to recycled canvas.
2. Double handles on certain designs for ease of use.
3. Cooler bag options with a zip top.
4. Great colour choices that have Christmas appeal.
5. Contrasting gussets for those looking for extra visual impact.
Tote bags
Smaller than our shoppers and made for lighter fillings, tote bags are ideal if you’re thinking about beautifully curated collections of luxurious chocolates, Christmas cookies, mince pies or sweets. They’re the perfect goodie bag size and can be used afterwards for summer trips to the beach...
You can expect:
1. Options in fabrics like jute, juco, cotton and canvas.
2. Colours selections that suit every taste.
3. A range with inner pockets for smaller items like gift cards or car keys.
4. Contrasting handles that make them look even more chic.
5. A variety of different shapes with and without gussets.
Beer and wine bags
Looking for an upmarket way to package a fine selection of drinks? Then our beer and wine bags should be at the top of your Christmas list. Plus, if you’re an out-of-the-box thinker, you can also use them for gorgeous extra virgin olive oils, craft cordials, coffee syrups, alcohol-free prosecco, homemade ginger beer or even a range of lovely preserves.
They offer:
1. The assurance of strong jute so they won’t break.
2. A six-pack capacity, giving you plenty of space.
3. Removable dividers in case you want to add other things.
4. Pre-printed Christmas options for those who don’t to spend on personalisation.
5. Smaller sizing for beer and cider.
Market bags
We took the old “go big or go home” adage to heart and came up with a market bag you’ll find hard to resist. Designed for the discerning shopper, they’re luxurious, elegant and certainly make a statement wherever you see them. Aimed at those with great taste, your corporate clients will be over the moon!
We love these variations:
1. All the jute versions come with beautiful buffalo leather handles for extra strength.
2. Our smart recycled canvas bag option has a side pocket for your water bottle.
3. If you want something extra roomy, opt for a smart blue denim bag.
4. Change up your style with our portrait market bag - it even features a zip-up pocket.
5. The full range comes with laminated liners, so they can be wiped clean after use.
Drawstring bags
Get into the Christmas spirit and create your corporate hampers in the type of drawstring sack Santa would be proud of. High quality and perfect for a variety of great treats, they’ll set the mood for a very happy festive season.
Choose from:
1. A selection of sizes from large to extra small.
2. Various materials including cotton, jute and juco.
3. Our own festive Christmas designs.
4. Options in red, white and natural tones.
Take these five simple steps to get your bags personalised
Let’s help you make those corporate gifting ideas a reality so that you can stay ahead of the pack in 2024.
Here’s how:
1. Choose a fabric bag that best suits your purpose
2. Call our sales team for a quote based on your requirements
3. Confirm your order
4. Create a design that will captivate your customers
5. Remember to include relevant content details
6. Send all the elements to our brilliant in-house design team
We’ll then put everything together for you and send you a mockup for final approval. Once everyone’s happy, we’ll get it printed and you can expect your shipment in seven to ten working days.
Get the best gifting solutions from WBC
Our Christmas brochure is out and contains loads of fabulous ideas that will gear you up for a fabulous festive season. From personalised ribbons and bags to beautiful wine boxes and carriers, we have everything you need. Just remember to order in time – our sales team is waiting to make your day!
Christmas purchase deadlines
Standard orders
Last day: 19th December 2024
Branded orders
Digital transfer: 4th December 2024
Printed packaging tape: 4th December 2024
Express printed bags: 11th December 2024
Screen print: 11th December 2024