Published: Published by ben@wbc.co.uk BigCommerce on 9th Jan 2024
UK Food And Drink
Marketing Calendar 2024
RETAIL GUIDE | JAN 2024
We all know that keeping your marketing efforts interesting throughout the year is a tall order. Staying creative with exciting campaigns, unique spins and hot takes can get tiresome when the creative juices aren’t flowing.
We have formed a bit of a tradition over the last few years of compiling a UK Food & Drink marketing calendar for this very reason - to give you some content inspiration. When you’re running low on ideas, take a look at what’s coming up and use these key dates to spin up some content.
Our comprehensive 2024 marketing calendar is here, and be sure to check back as we add new dates throughout the year so you don’t miss a thing.
January
| 1st - 31st | Dry January |
| 1st - 31st | Veganuary |
| 1st - 31st | Ginuary |
| 15th | Brew Monday |
| 19th | International Popcorn Day |
| 21st - 23rd | Scotland's Speciality Food Show |
| 25th | Burns Night |
| 25th | St Dwynwen’s Day |
Create delicious looking buffets with our counter top display
Teeming gift trays for your best in show products.
Febuary
| 4th-7th | Spring Fair |
| 5th | World Nutella Day |
| 8th | International Scotch Day |
| 9th | National Pizza Day |
| 10th | Chinese New Year - Year of the Dragon |
| 13th | Shrove Tuesday / Pancake Day |
| 14th | Valentine's Day |
| 16th - 25th | Real Bread Week |
| 27th - 12th | Fairtrade Fortnight |
March
| 1st | St David’s Day |
| 6th - 12th | National Butchers’ Week |
| 8th | International Women’s Day |
| 10th | Mother’s Day |
| 13th - 14th | BeerX 2024 |
| 15th | Red Nose Day / Comic Relief |
| 17th | St Patrick’s Day |
| 24th | World Cocktail Day |
| 25th | International Waffle Day |
| 31st | Easter Sunday |
Our wicker baskets take any gift to a whole new level.
Utensils that mean easy and efficient service every time.
April
| 1st | Easter Monday |
| 1st | April Fools Day |
| 4th | International Carrot Day |
| 7th | World Health Day |
| 21st | National Tea Day |
| 23rd | St George’s Day |
| 23rd - 30th | British Beef Week |
| 24th | Stop Food Waste Day |
| 29th - 1st | Farm Shop & Deli Expo |
May
| 11th | World Fair Trade Day |
| 13th | Hummus Day |
| 19th - 25nd | Sandwich Week |
| 20th - 22nd | London Wine Fair |
| 20th | World Whisky Day |
| 25th | FA Cup Final |
| 25th - 29th | National BBQ Week |
Letterbox eCommerce boxes, a go-to for easy gifting.
Unbeatable protection with our Pulpsafe inserts.
June
| 7th | National Fish and Chips Day |
| 7th | National Doughnut Day |
| 10th | World Gin Day |
| 10th - 14th | Healthy Eating Week |
| 11th | Open Farm Sunday |
| 15th | Beer Day Britain |
| 16th | Father’s Day |
| 18th | World Sushi Day |
| 19th - 25th | English Wine Week |
July
| 1st - 31st | National Ice Cream Month |
| 1st - 7th | Great British Pea Week |
| 1st - 14th | Wimbledon Fortnight |
| 7th | World Chocolate Day |
| 16th | National Cherry Day |
| 25th | Wine and Cheese Day |
| 31st | Avocado Day |
Marble serving boards for an irresistible cheese display.
Pulpsafe is our 100% recyclable protective packaging option.
August
September
| 1st | National Tofu Day |
| 1st - 7th | Love Lamb Week |
| 1st - 30th | Sourdough September |
| 1st - 30th | Organic September |
| 2nd - 6th | Zero Waste Week |
| 7th | World Salami Day |
| 9th - 22nd | Fairtrade Fortnight |
| 10th - 11th | Speciality & Fine Food Fair 2024 |
| 11th - 12th | London Packaging Week |
Our wooden trays add a farmers’ market elegance to any display.
Create a theme with our beautiful wicker baskets.
October
| 1st | World Vegetarian Day |
| 1st | International Coffee Day |
| 7th - 14th | National Curry Week |
| 11th | World Egg Day |
| 14th - 20th | National Baking Week |
| 25th | Global Champagne Day |
| 31st | Halloween |
November
| 1st | Diwali |
| 1st | World Vegan Day |
| 1st - 30th | World Vegan Month |
| 5th | Bonfire Night |
| 14th | World Diabetes Day |
| 29th | Black Friday |
| 30th | St. Andrew's Day |
Create your own colour combo across our product ranges
December
| 2nd | Small Business Saturday |
| 2nd | Cyber Monday |
| 25th | Christmas Day |
| 31st | New Year's Eve |
Our market bags are safe, secure and always eco-friendly.