Published: 1st Jan 2022
Looking for creative ways to keep customers more engaged? How about a few fun ways to plan your marketing sales and promotions throughout the year?
We’ve put together a comprehensive 2022 Food And Drink Marketing Calendar UK. It’s a fabulous resource for developing menu ideas, special offers and promotions for your online or mail order offering.
New days are added every year and keeping track of them can be tricky. Especially when there’s no single one UK only version. So here you go, we’ll add more as we come across them.
January
1-31st || Dry January
1-31st || Veganuary
1-31st || Ginuary
10th || International Popcorn Day
20th || Brew Monday
23-25th || Scotland's Speciality Food Show
25th || Burns Night
25th || St Dwynwen’s Day (Welsh Valentine’s Day)
February
1st || Chinese New Year - Year of the Tiger
5th || World Nutella Day
6th || British Yorkshire Pudding Day
8th || International Scotch Day
9th || National Pizza Day
19th-27th || Real Bread Week
21st-6th || Fairtrade Fortnight
March
1st || St David’s Day
1st || Shrove Tuesday / Pancake Day
7-13th || National Butchers’ Week
8th || International Women’s Day
17th || St Patrick’s Day
18th || Red Nose Day / Comic Relief
18th || Holi
25th || International Waffle Day
27th || Mothers Day
April
1st || April Fools Day
4th || International Carrot Day
7th || World Health Day
15th || Good Friday
17th || Easter Sunday
18th || Easter Monday
21st || National Tea Day
23rd || St George’s Day
23-30th || British Beef Week
28th || Stop Food Waste Day
May
13th || World Cocktail Day
13th || Hummus Day
14th || World FairTrade Day
16-22nd || National Vegetarian Week
17-23rd || Sandwich Week
21st || World Whisky Day
21st || FA Cup Final
30-5th || National BBQ Week
June
1st || World Milk Day
2nd || Queen's Platinum Jubilee
2-5th || The Big Jubilee Lunch
3rd || National Doughnut Day
3rd || National Fish and Chips Day
4th || National Cheese Day
7th-9th || London Wine Fair
11th || World Gin Day
12th || Open Farm Sunday
15th || Beer Day Britain
18th || World Sushi Day
18th - 26th || English Wine Week
19th || Fathers Day
19-27th || National Picnic Week
July
1-31st || National Ice Cream Month
1-14th || Wimbledon Fortnight
5-11th || Great British Pea Week
3rd || National Cherry Day
7th || World Chocolate Day
25th || Wine and Cheese Day
31st || Avocado Day
August
5th || International Beer Day
September
1-30th || Organic September
1-29th || Sourdough September
1-7th || Love Lamb Week
1st || National Tofu Day
5-9th || Zero Waste Week
5-6th || Speciality & Fine Food Fair 2021
5-20th || Scottish Food & Drink Fortnight
7th || World Salami Day
October
1st || World Vegetarian Day
1st || International Coffee Day
4 - 10th || National School Meals Week
8 - 12th || National Curry Week
10th || World Porridge Day
13 - 19th || National Rice Week
14 - 19th || National Baking Week
16th || World Egg Day
21st || Global Champagne Day
24th || Diwali
25th || Apple Day
25th || UK Sausage Week
30th || National Cake Week
31st || Halloween
November
1-30th || World Vegan Month
1st || World Vegan Day
5th || Bonfire Night
14th || World Diabetes Day
25th || Black Friday
26th || Small Business Saturday
28th || Cyber Monday
30th || St Andrews Day
December
25th || Christmas Day
31st || New Year’s Eve
National Awareness Days Create Sales Opportunities...
While it’s easy to be cynical about the latest Somerset Sausage Month or Aubergine Day of the week, the truth is, many of our British producers work tirelessly to stay afloat and sustain the growth of food production on UK shores, especially during these unsettling times.
So let's make a point to celebrate them more this year. Raising awareness of the importance of local craftsmen, makers in our communities is a great way of supporting producers. We also think it offers opportunities to plan annual sales drives, product promotions in your store, engaging window displays or promotional hotspots.
Not only will it capture shopper’s interest, but you’ll probably find you sell more in the process