Looking for creative ways to keep customers more engaged? How about a few fun ways to plan your marketing sales and promotions throughout the year?


We’ve put together a comprehensive 2022 Food And Drink Marketing Calendar UK. It’s a fabulous resource for developing menu ideas, special offers and promotions for your online or mail order offering.


New days are added every year and keeping track of them can be tricky. Especially when there’s no single one UK only version. So here you go, we’ll add more as we come across them.


1-31st || Dry January

1-31st || Veganuary

1-31st || Ginuary

10th || International Popcorn Day

20th || Brew Monday

23-25th || Scotland's Speciality Food Show

25th || Burns Night

25th || St Dwynwen’s Day (Welsh Valentine’s Day)


1st || Chinese New Year - Year of the Tiger

5th || World Nutella Day

6th || British Yorkshire Pudding Day

8th || International Scotch Day

9th || National Pizza Day

19th-27th || Real Bread Week

21st-6th || Fairtrade Fortnight


1st || St David’s Day

1st || Shrove Tuesday / Pancake Day

7-13th || National Butchers’ Week

8th || International Women’s Day

17th || St Patrick’s Day

18th || Red Nose Day / Comic Relief

18th || Holi

25th || International Waffle Day

27th || Mothers Day


1st || April Fools Day

4th || International Carrot Day

7th || World Health Day

15th || Good Friday

17th || Easter Sunday

18th || Easter Monday

21st || National Tea Day

23rd || St George’s Day

23-30th || British Beef Week

28th || Stop Food Waste Day


13th || World Cocktail Day

13th || Hummus Day

14th || World FairTrade Day

16-22nd || National Vegetarian Week

17-23rd || Sandwich Week

21st || World Whisky Day

21st || FA Cup Final

30-5th || National BBQ Week


1st || World Milk Day

2nd || Queen's Platinum Jubilee

2-5th || The Big Jubilee Lunch

3rd || National Doughnut Day

3rd || National Fish and Chips Day

4th || National Cheese Day

7th-9th || London Wine Fair

11th || World Gin Day

12th || Open Farm Sunday

15th || Beer Day Britain

18th || World Sushi Day

18th - 26th || English Wine Week

19th || Fathers Day

19-27th || National Picnic Week


1-31st || National Ice Cream Month

1-14th || Wimbledon Fortnight

5-11th || Great British Pea Week

3rd || National Cherry Day

7th || World Chocolate Day

25th || Wine and Cheese Day

31st || Avocado Day


5th || International Beer Day


1-30th || Organic September

1-29th || Sourdough September

1-7th || Love Lamb Week

1st || National Tofu Day

5-9th || Zero Waste Week

5-6th || Speciality & Fine Food Fair 2021

5-20th || Scottish Food & Drink Fortnight

7th || World Salami Day


1st || World Vegetarian Day

1st || International Coffee Day

4 - 10th || National School Meals Week

8 - 12th || National Curry Week

10th || World Porridge Day

13 - 19th || National Rice Week

14 - 19th || National Baking Week

16th || World Egg Day

21st || Global Champagne Day

24th || Diwali

25th || Apple Day

25th || UK Sausage Week

30th || National Cake Week

31st || Halloween


1-30th || World Vegan Month

1st || World Vegan Day

5th || Bonfire Night

14th || World Diabetes Day

25th || Black Friday

26th || Small Business Saturday

28th || Cyber Monday

30th || St Andrews Day


25th || Christmas Day

31st || New Year’s Eve


National Awareness Days Create Sales Opportunities...

While it’s easy to be cynical about the latest Somerset Sausage Month or Aubergine Day of the week, the truth is, many of our British producers work tirelessly to stay afloat and sustain the growth of food production on UK shores, especially during these unsettling times.


So let's make a point to celebrate them more this year. Raising awareness of the importance of local craftsmen, makers in our communities is a great way of supporting producers. We also think it offers opportunities to plan annual sales drives, product promotions in your store, engaging window displays or promotional hotspots.


Not only will it capture shopper’s interest, but you’ll probably find you sell more in the process

Published: 1st Jan 2022