How To Get Great
Print Results on Your Packaging
HOW TO | 16th SEPTEMBER 2022
As personalised packaging experts we have years’ of experience producing sustainable personalised packaging for UK businesses, and we do it in just 7-10 working days.
We overprint onto an existing roster of drinks, hamper and protective packaging lines. All held in stock for next delivery so it’s a hop skip and jump to then personalise it with your logo.
You choose from our collection of gift hamper boxes and fabric bags, to wooden boxes, bottle gift bags and ribbons, and our personalisation team overprints them with your logo within about a week. That’s your own branded products without the bespoke price tag.
Our personalisation service is designed for your small businesses needs so you never have to order in huge quantities, in fact, you can take advantage of our small minimum 50 piece print run which is available on some lines.
The quality of print on your new personalised packaging is as important to us as it is to you and the key to quality output begins with quality artwork.
At WBC, we’ll never advise you to proceed if your artwork isn't suitable. And if you’re ever in any doubt, give our team a call on 020 8038 9825. We're here to help.
First Things this first
- Create your artwork with the resolution at 300dpi at 100% print size - the larger and clearer your file is, the better the end result when printed.
- Unfortunately, we're unable to accept film, mechanical artwork or laser printouts as artwork.
- Our sales team will always provide you with the dimensions of the print area
- Supply all artwork (including text) as finished vector artwork whereby all text is converted to outlines.
- All bitmap images used in artwork will be live traced, and then re-submitted for approval.
- All colours used should be supplied using Pantone's where applicable.
Acceptable File Formats
- Vector EPS
- Adobe Illustrator
- Vector PDF
- TIF/JPEG (300-600 dpi)
All About Screen Printing
By far our most cost-effective way of printing both packaging and fabric bags, screen printing transfers your stencilled design onto your chosen wood, card or fabric product using a mesh screen, specialised ink and a squeegee.
It’s important to understand the actual process of screen printing in order to understand why multiple colours can cause a problem.
Silkscreen printing means we apply flat (Pantone) colours with each colour requiring it’s very own separate screen to be created that corresponds to that colour.
Each screen must then be perfectly registered over the other so that no overprinting of colours occurs.
Muted oranges, lime and greys on natural jute don’t work very well – they are too similar to the fabric shade.
As a general rule, darkening a colour that’s too close to a jute colour looks better than lightening a colour (even though onscreen the lighter colour may look better).
Again, if you have any questions or get stuck, call us, we're here to help you achieve a quality packaging you'll be proud to have your name on.
The more colours you print, the more likely you are to have registration issues.
Tolerance is 1-2mm so exact registration for one colour with another may not work as well. We advise sticking to a single colour but are able to run a maximum of 3.
Images with graduations and drop shadows never render well. For great print results, keep it simple and opt for block colours that avoid gradients.
We always suggest minimising the use of white or pale colours in your printed packaging designs – white and pale colours print less sharply, especially on fabrics like jute. White ink also tends to pick up dirt, and nobody wants that!
Photographic images or full-colour processes can only be done using transfers. It’s expensive and only works on cotton. We suggest staying well clear of these if possible.
Take care when reversing print out of a big block of colour - Letters tend to fill in.
Lookin for a way to keep costs down? Here’s a top tip. Ink coverage greater than 50% of your print area incurs additional costs. Simplifying your design will keep costs down and you can thank us later!
Jute vs Cotton
The coarse weave of jute fabric means fine lettering/detail may not be legible. We recommend choosing cotton or juco or making your print larger.
Less is more. Don’t try to fit too much information into small areas. Simple designs have more impact than complicated, fussy prints.
If you’re thinking of trying WBC’s personalisation service, visit wbc.co.uk/personalisation for more information and pricing.