Published: 1st Nov 2024
If you’re in the drinks industry and are still mulling over gifting and presentation ideas for Christmas, we might just have a bit of inspiration for you. And, judging by the results of a recent study conducted around upcoming consumer trends, striking while the iron’s hot is an excellent idea.
Aside from a noteworthy branding opportunity, high-end packaging is the key to a fantastic unboxing experience, which is why we’ve spent thirty years helping specialist beverage merchants hit that nail firmly on the head.
With everything you need from bespoke containers to the finishing touches, we’re here to make sure every impression made keeps your consumers coming back for more. And this year’s offerings are no different!
What to expect from Christmas shoppers in 2024
Before we explore new options and possibilities, let’s dive into what we can expect from UK shoppers as we head towards the festive season:
1. 42% of them are geared up for a better Christmas in 2024 than previous years.
2. 29% intend to spend more on drinks.
3. 47% of presents bought for friends and colleagues will be themed around alcohol.
4. 46% of consumers are looking for a good deal on price.
5. 85% will be focussed on eco-savvy behaviour like limiting food waste and opting for sustainable packaging.
6. Drinks sales will rise in November and peak in the week before Christmas.
The above stats promise a final quarter guaranteed to boost profits for beverage-based businesses, driving the need to find innovative packaging that stands out from the crowd. And partnering with us will help you do exactly that.
Wine bottle packaging ideas that will up your gifting game
Whether you’re putting together sophisticated hampers, displaying your wines differently or selling them in sets in presentation boxes, garnering consumer attention is your primary objective. Here are some fabulous suggestions to get your creative juices flowing:
1. Christmas bags
Beautiful packaging doesn’t have to cost a bomb, so if you’re on a tighter budget or just want to increase your margins, these are ideal.
Simple yet smart, our collection of gift bags and card-based bottle gift boxes can be bought wholesale in minimal quantities. We suggest you offer them in-store as a convenient point-of-sale solution, saving your customers the effort of having to search for festive wrapping elsewhere.
If you intend to use them for a corporate thank you, jazz them up with a personalised sticker to make sure you’re seen.
2. Presentation gift boxes
A step up from the uncomplicated bag, WBC’s magnetic bottle boxes make lovely presents and excellent display packs, helping shoppers to reimagine the art of giving alcohol.
Made from quality card, they come in various sizes, so you can group together fine collections or pick out something that will house a magnum-size edition of your favourite red. One of our bestsellers even includes two stylish champagne flutes - because who wouldn’t want a bit of added value with their bubbly?
3. Wooden bottle boxes
If you’re going premium, wooden bottle boxes are a brilliant option, especially if you’re on the lookout for an eye-catching branding opportunity. Overprint them with your logo or Christmas message ahead of the festive season for a refined gifting idea that’s a cut above the rest.
From simple units to luxurious, silk-lined versions for that top-of-the-range vino, the packaging world is your oyster. And, if personalisation isn’t on this year’s agenda, take a browse through our themed in-house designs instead.
4. Jute bottle bags
Think out-of-the-box and pack your drinks into specially designed jute bottle bags for a fun-filled unboxing experience that’s sure to take the cake. With removable dividers that allow you to turn them into more of a hamper, they’re a sure-fire way to make an impression.
Pick out something plain and put your name on it or grab a shelf-ready design that’s guaranteed to spread some joy.
Craft beer merchants will be delighted to know that we have options for that too, so think about adding them to this year’s wish list.
5. Wicker hampers
Finally, if you’re going all out, our wicker hampers ooze opulence and come in different formats from simple baskets and trays to bountiful picnic containers which can be ordered with printable cotton liners in either black or white.
Ideal for a selection of food and drinks items, they can be themed to suit a specific occasion or just filled up with everyone’s favourite tipples.
Don’t forget the trimmings
Finishing touches from branded stickers, tags and ribbons to specially designed tissue paper are all on hand for a finishing touch that adds pizzazz. And, if you can’t decide exactly what you need, just ask. We’re all about providing a full experience.
Get your gifting and branding sorted with WBC
All of these gifting ideas are equally suited to accommodate bespoke products like olive oils, home-made cordials and just about anything else that comes in beautiful glass bottles. We can also supply them in bulk at wholesale prices – and our order limits are minimal.
If there’s anything that’s caught your eye, contact us right away and our amazing sales team will get you sorted in time for Christmas. Personalisations take between 7 – 10 working days, so make sure you don’t miss out!